Mobile App Analysis Paper

Mobile App Analysis

Recreational Equipment Inc. (REI)

MBI 645 Spring 17

Kehinde Ajiboye

Introduction

Introduction

Recreational Equipment Inc. (REI) is considered to be one of the largest America consumer co-operatives. The company focuses mainly on training, outdoor outfit, recreational equipment, and other camping/hiking accessories. They currently operate in approximately 53 stores and in about 23 states in America today. Some of the service they provide includes hiking training, outdoor encouragement from expert experiences, and occasional programs that enables consumers to try some of their products before acquiring them. These services are provided regardless of seasons. A couple of years ago, the company decided to launch the REI app that derive outdoor activities sports and encompass numerous activities to attract consumers, which includes: promising high value products, built high end brands, and creates a ground breaking recreational programs.

Therefore, physical investment resources and human investment resources of REI and other possible sporting goods are standardized, which implies that they are similar. Other outdoor and sporting goods competitors use the same manufacturing distributors for their goods and products. However, REI has been championing a good friendly ecosystem supply chain of resources material to differentiate itself from other competitors. REI coordinated a research and development to enquire about potential goals for competitive marketing opportunities, which enables the company to realign their consumer cooperative structural goals. REI is rare, valuable, and do not have deliberately comparable replacements. Therefore, the consumer cooperative competitive marketplace is kept in place to take advantages of any opportunity and use to reduce threats from