Product Strategies
Athletics Supreme offers a full range of athletic gear and equipment. The gear and equipment that the company sells is a top quality product that has a well established reputation in the market. The apparel sold at Athletics Supreme include several active wear lines that are made of the state of the art moisture wicking fabric designed to move perspiration away from the athletes body to the outer layer of the garment where it can evaporate keeping the athlete cool (WSI, 2015). Athletics Supreme provides this high-tech apparel along with the industry standard apparel for all outdoor activities. All of the apparel sold by Athletics Supreme comes with a thirty day money back or exchange policy for unworn articles of clothing.
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The manufacturer sells their apparel to a wholesaler, and the wholesaler sells the apparel to Athletic Supreme which stores most of their inventory in a warehouse. The company orders more than enough apparel to keep the shelves in the store stocked. Athletics Supreme provides the apparel to the consumer via their store location or through their website.
As for the equipment side of the company, Athletics Supreme orders directly from the manufacturer. This cuts down on the additional cost added on by a wholesaler. In turn the consumer receives a better deal on the equipment. The company tracks the sales of the equipment; this allows the purchaser the ability to average out what has sold and how often. With this information the purchaser can determine how much to order, always keeping inventory in the warehouse.
Athletics Supremes store is located in an area that caters to a very active population. Because of this, the company has a competitive edge over its competitors due to their ability to purchase products directly from the manufacturer. This availability to the product allows the company the ability to receive the equipment in a shorter timeframe just in case they need to place a special order. Due to the company utilizing a warehouse to store additional inventory for the online community and to replenish the store shelve, their customers should not need to purchase any products
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The pricing strategy that is normally in place would be the cost based pricing strategy. Because the company is small and has one owner this strategy works best. Knowing what the actual costs of the products are and marking it up to their desired profit per item price works well for the organization. With that being said there are seasonal items that the store provides to the consumer such as gear for sports. The company offers a few different pricing strategies during these times. For the family on a budget but has someone that plays sports, the company offers bundle pricing on specific brands. For other specific brands the company offers a competitive pricing strategy, they guarantee to beat the price of any competitor (Internet Center for Management and Business Administration, Inc., 2015). And for the high quality products the company has a premium pricing strategy in
They manufacture and supply a diversity of products for sports like golf, softball, basketball, soccer, baseball, golf and much more.
Market Analysis Summary The global sports and fitness clothing market is expected to soon reach over $125 billion dollars (PR Newswire, 2015, June 26) and individuals across the U.S. are becoming more active (Institute for Health Metric and Evaluation, 2013, Jul 10). The breadth of the overall market covers many subsets of products and consumer groups. Target segment. There are two primary segments in the market; sports apparel and fitness clothing.
Athletic Supreme is a leading sporting goods retailer offering the best selection of brand name athletic equipment. With nearly 10 years of hard work, attention to detail, and great customer service, the company has grown into a full line sporting goods chain and now operating over 250 stores in 22 states across the U.
Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the sport player to maximize their ability by protecting them and reduce the sport harm.
Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is, "to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation. In short, every Under Armour product is doing something for you; it's making you better."
Sports Marketers use sports, in any form that is available to them, to help improve the sales of their goods and services (Sports Marketing, pg. 1) Companies use the content of sports to assist marketing efforts to target and sell more
I have choosen to use th XFL as a marketing vehicle for my energy/supplement bar. The XFL has been able to position itself as a fast paced hardcore football league. The nature of the leage would compliment the nature of my product in that people will assosiate my product with the action on the field. The league is focusing on a younger active audience and that is the same target market that I am looking to reach with my product. The high awareness and anticipation for the league makes this an ideal time for my product to be introduced to the market.
Most retailers know that the appearance of their stores plays a big part in determining consumer behavior. As such, they seek to use it to their advantage. Sport Chek sells various types of sports merchandise mainly to middle and upper class citizens of Canada. The company has many stores and online portals. The design of the stores communicates to customers that goods in the store are of high quality. Therefore, customers come with the expectation to pay a premium. The main elements that the store uses to influence consumer behavior include the choice of construction materials, careful choice of colors and shapes, and creative use of lighting. These elements have an impact on the affective, cognitive, and behavioral responses of potential customers. The channel strategy used by the company is effective because of Sport Chek’s strong brand name. The company can benefit more from a better channel strategy for its online shopping portal that can help it to take advantage of the global high-end sports market.
Has there ever been a sporting event without some sort of logo, sign, or advertisement? These are all forms of sports marketing and they are the publicity that many companies thrive off of. Sports marketing is a necessary and booming industry that has evolved in the past years. In the article, “Overview of Careers in Sports Marketing,” the author discusses the skills and experience needed for beginners and those looking for low-key entry level sports marketing jobs. Along with the typical list of necessary attributes, if an individual wants to hold a specific more serious position in sports marketing the author of the article “Career and Professional Development: Sports Marketing” explains some of these positions and companies. Mihai Alexandru provides information on how to actually plan and organize specific marketing elements like commercials, advertisements, etc. in his article, “The Strategic Sports Marketing Planning Process”. No matter what, if a person wants to become more in the sports marketing industry they can climb their way up to work with highly successful companies and individuals. Jordan Powell’s article, “From Team Sports to Moto: Matt Piva’s Journey Into The Industry”, introduces a kid named Matt Piva who followed his dream to become the Motocross Marketing Manager and everything he does while sports marketing for individual athletes and events. Red Bull is another company that someone can work for in order to have a job in the sports marketing industry. Red Bull has been highly successful due to the endless list of events and teams they own and athletes they endorse according to Chris Conway in the article, “A Sports Marketing Success Story.” Sports marketing has many different levels; the out-dated and inexperi...
What makes a person choose one brand of clothing over another? Is it the price? Or is it the style of the clothing? There are numerous factors that will play a key role in determining who will purchase your products and why they will choose to purchase your product. Kevin Plank, the founder of Under Armour and former captain of the special teams on Maryland University’s football team, would become infuriated at the amount of times he was forced to change his undershirt during games and practices due to how heavy with sweat they would become. He set out to create a shirt that would help keep an athlete cool and dry during intense physical activity. This simple idea would develop into a powerhouse in the sports apparel industry and has broken into the sports equipment industry as well.
...CS.com, 2005). The key to the success of this partnership between UPS and Adidas is the single, streamlined (integrated) supply chain that allows them to view all aspects/processes within it and to adjust when and wherever necessary. Visibility throughout the entire supply chain process produced results for Adidas by increasing order accuracy, improved customer satisfaction, and a boost in on-time deliveries. Flexibility is the key process that is needed in the supply chain integration processes, the ability to ramp up or ramp down operations can make a world of difference in operations and meeting customer demand.
Lululemon Athletica, Inc. (Lululemon) is renowned for its technical, high-quality yoga-inspired apparel for women. However, the company is growing beyond this niche market and is therefore altering its competitive strategy. Lululemon utilizes a broad differentiation strategy because its target market is broad and its product line is varied, it stresses product innovation, and its community-based marketing and retail experience sustain its differentiation from competitors.
Nike recruits brand ambassadors from different parts of the world who top in athletes and who are having a good following in the public, which helps them to reach the audience that influences them to purchase the Nike sportswear. (MichaelSam85, 2011)
Nike’s focus for fashion forward women is the following: lead the athleisure trend, increase advertising, and the introduce the #BetterForIt social media campaign. We need to focus on the athleisure trend by increasing our portfolio for the women target market. Athleisure is already 20% of the firm’s revenue and we need to recognize that women are leading this fashion movement. Under Armor and Lululemon are already making headways in this fashion focused market. We need to emphasize our athletic technologies, promoting lighter fabrics and better performance, while still maintaining a level of comfort and fashionability. Increasing the portfolio means nothing if women don’t know we’ve done just that. Nike will need to increase advertising specifically with this target market in mind. The #BetterForIt campaign is one important aspect of these advertising efforts. Similar campaigns should promote and help “normalize” athletic wear in everyday
...e enough because the company has chosen the best possible way to increase the company performance. The pricing strategy is the company’s best strategy from all because it affected the sales revenue a lot. Although fluctuating the price is quite risky for a business since the customers might order from other companies if the company doesn’t do it properly, but XXX Company manage to done it well so far. The effectiveness might also be seen by the average of sales revenue between January to August from 2011 to 2013.