Nfl Marketing Strategy

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Sports Marketing in NFL on Women ages 18 to 30

The National Football League is a well-known company who uses a high amount of sports marketing especially towards women ages 18-30. There is an unknown history of how the NFL has been changing lives and providing entertainment for high enthused sports fans. They have begun to change the lives of many women, especially with their support towards breast cancer awareness. Women have increased the marketing percentage by a unanimous amount.
Observation
Sports Marketers use sports, in any form that is available to them, to help improve the sales of their goods and services (Sports Marketing, pg. 1) Companies use the content of sports to assist marketing efforts to target and sell more …show more content…

The NFL consists of multiple teams from the north, south, east, and west as well as AFC and NFC. Each team has their own mascot, slogan, logo, and background story. With each team’s different logo’s and slogan’s comes numerous opportunities to market themselves in a different way. As the NFL approaches their season, there begins to be many trades and wants by the coaches. Their main goal is to advertise for everyone to see, especially targeting certain age groups. A mission statement is “A sentence describing a company's function, markets and competitive advantages; a short written statement of your business goals and philosophies (Mission Statement, pg. 1).” The NFL has their own mission statement “To challenge National Football League players to be lifelong learners while pursuing continuous improvement in family relations, social interactions, personal growth and career development during and beyond their careers as NFL players (Harrison, 2012, pg. 1).” The mission statement helps to not only stress the reasons as to why it is in existence, but as to what it does. This particular mission statement is aimed towards not just the players but also the fans and all who are involved with the sport of …show more content…

The amount of clothing bought because it is pink is unreal, especially because of the way it looks and makes women feel. Without the advertisements and constant supporting the NFL does, there would not be such an increase in the raise of money as there has been because of their dramatic approach to women. Women absolutely love the attention and thought of having something such as a clothing line that constantly benefits them and the way they look. To have a job within the NFL would not be such a mediocre choice, not only do you get to see the games but you are also able to support them in every way possible. National Football teams may have their issues as far as players, but they have started a realistic business ethic with women by supporting something most fear. The NFL’s unanimous support towards Breast Cancer Awareness is very heartwarming to women and men who have or know someone fighting against it The NFL is using such generosity to reach out and help cure a horrific cause. Many women have lost their lives or loved ones because of not having the ability to find a cure or enough money for the

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