Case Study Of Cabela's

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As a multi-channel retailer, Cabela’s meets its customers’ needs by offering product assortments through its retail stores and direct-sales channels. Cabela’s renowned retail stores remain the company’s primary sales channel, followed by direct sales, which accounts for 26.6% of total revenue. Direct sales include catalog sales plus the company’s ever-growing e-commerce business at Cabelas.com and Cabelas.ca (“2014 Annual Report”, 2015). Cabela’s operates seventy-one stores across North America, with fifty-nine stores in the U.S. and nine stores in Canada. In the U.S., Cabela’s stores have a presence in thirty-three states, which will expand to thirty-five states by 2017. To realize the organization’s expansion plans, Cabela’s plans to

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