Burger King Advertising Analysis

When someone comes into a Burger King, one may think of burgers, fries, and sex? The advertisement by Burger King features a woman preparing to eat a sandwich in a provocative manner. Many advertisements such as the one referenced combine many aspects of imagery to convince consumers to purchase their products or services. This has been executed enough to a point where it has been developed into a science. The psychological effects, such as subliminal messaging, influence the consumers to look at the company in a new light and to appeal to the products in a more admirable perspective. In order for companies to stay in the public eye, it is essential for marketing teams to create advertisements that break barriers and catch the attention of

John Fowles, an English novelist, developed a set of appeals that give insight into the techniques advertisers use to sell products and services nationally. Sex has been an appeal to consumers since the beginning of time. Advertisements with sexual references grab the attention of many different types of people in society as sex is universal; therefore, it is one of the most effective ways to steer attention to this ad in comparison to other advertisements that may be nearby. James B. Twitchell discussed the VALS 2+ in his article ‘What We Are to Advertisers” to illustrate the type of people that are targeted by companies in their ads. Taking the groups into consideration, the experiencers seem to be the most affected by this type of advertisement. Experiencers “see consumption as fulfillment and are willing to spend a high percent of their disposable income to attain it” which is a hot spot for advertisers to bring out all the stops to convince these type of people that suddenly, they need this product. This girl will love you if you have this type of sandwich. Whether someone is looking for someone to love, or an advertisement is connected to a certain audience with a sexy man or woman, sex sells and it is not the last subtle advertisement that will be

“Human beings are curious by nature, interested in the world around them”(Fowles 12). The advertisement uses phrases to make the product incredible and unbelievable. For this Burger King advertisement, the best of the best ingredients are picked out for the sandwich that will be featured. Then making the bread nice and plump, the sandwich is literally sculpted to be picture ready. Though when one goes into the restaurants, the meals are less than expected. Instead of the perfect and even burger with layered pieces. The employees have to make the burgers in a rush, therefore it is evident that each burger cannot be perfect. Aesthetics is the first appeal people notice and connect to when an ad is seen. Even with color, having a color that stands out can make or break an advertisement. It is known that blue is the most common favorite color among people. Blue is also the color designated to illustrate calmness and tranquility. The Burger King logo features a blue outline that appears in the corner of the advertisement in order to keep the consumer aware of who is presenting the ad and who is giving the message. Exemplifying that the background is made into a yellowish, uncomfortable color that encompasses the main idea behind the ad, the