Budweiser Lost Puppy Rhetorical Analysis

In February 2015 Budweiser released an infamous Super Bowl commercial called Lost Puppy, this commercial was meant to hit home for a lot of people, and not only beer drinkers. With Budweiser being a beer company they generally have a certain amount of people that are legally allowed to consume their product so, they had to branch out and create a commercial that would appeal to a bigger audience of people. With that being said they did a great job on picking an audience with such a wide variety of people, because who doesn’t love animals? The commercial refrains from using words, and instead holds the viewer’s emotions through its strong visuals, and sends them on a rollercoaster ride full of love, sadness, happiness, and fear. This rollercoaster of emotion uses

Not only is pathos seen through the music but also it is the main rhetoric device used throughout this commercial. The commercial starts off with the puppy coming out from under a pile of hay, right away this grasps the viewers emotions, making you fall in love with the him instantly. The puppy then jumps into a car that is about to leave the farm and travels to an unknown destination, this presents pathos through our fearfulness about how the owner and horse will feel when they realize the puppy is gone. With the fearfulness, Budweiser adds on sadness not only seen through the owner’s face as he hangs up flyers but when the owner is trying to put the horse back in his stall and the horse is refusing, at this point you can sense the sadness of the horse in