Meaty Maltreatment

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Recommended: Importance of animal rights

The PETA Corporation ran an advertisement in the United Kingdom depicting a young boy about to devour an over-sized hamburger. You can tell the boy is enticed by his meal because his eyes are fully animated and his mouth is opened extremely wide, ready to take on a huge bite. The text underneath the picture states, “Feeding kids meat is child abuse”(PETA). This statement may be slightly severe but its message is strong enough to catch one’s attention. It has given its audience of parents, adults, and possibly children proper knowledge and assertion that would help protect an animal’s life and the lives of children.

People for the Ethical Treatment of Animals, PETA, is a global organization that focuses their attention on protecting animal rights and cruelty. They have been established for over thirty years and have run several provocative and informative advertisements depicting animal cruelty and the ban against it. These advertisements have caused much criticism for their efforts to help animals and have caused several public arguments between other organizations. This particular PETA advertisement has caused much controversy due to its bold choice of words that has offended its audience.

This controversial poster advertisement launched by PETA with an aim to promote vegetarianism. The campaign was launched in Easington in County Durham, which has an obesity rate of 22 percent above the national average. In the advertisement PETA Europe has warned parents that feeding their children meat is equivalent to child abuse. (Balendue).

PETA uses not only their ethos when conducting advertisement campaigns, but the appeal of pathos to capture their intended audiences. PETA uses extremely graphic and emotional advertisement campaig...

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...ully grasped the audience and given them enough knowledge to abandoned meat in their child’s diet.

PETA has done a sufficient job in terms of achieving a strong and informative ad. The way they have teamed their text with their photograph has made the ad stand out. Whether the ad has caused controversy or acceptance it has used several appeals, strong images, and luring text to portray their meanings. PETA has not only stood up for animal rights but ultimately for the health and nutrition of young children today.

Works Cited
Balendu. "PETA: Feeding Kids Meat Is Child Abuse." ADPunch. ADPunch, 28 Jan. 2007. Web.

9 Mar. 2010

"Fast Food Breakdown:Hamburgers." Fit Sugar. Fit Sugar, 15 Feb. 2008. Web. 8 Mar. 2010.

Netrition. "Reference Values for Nutrition Labeling." The Internet's Premier Nutrition Super

Store. Netrition, 11 July 2003. Web. 10 Mar. 2010.

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