In January of 2017, Bud Light released a commercial that had a very interesting twist to it. Bud Light’s commercial showed a best man at his best friend’s wedding about to give his big speech to all the guests. This commercial was made specifically for men in their young twenties. This commercial goes through a bunch of memories as a best man is about to give the biggest speech of his life at his best friend’s wedding. The Bud Light commercial was effectively reaches its target by making males think about their best friend, want to drink beers, and think about giving a speech as the best man of a wedding.
Bud Light is a beer crafted by the company Budweiser. Budweiser started its company in 1876 and introduced Bud Light in 1982. This commercial
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for Bud Light was debuted on January 20, 2017 and was titled Bud Light: Between Friends. Bud Light was celebrating friendships all over in this commercial. You could say they were raising a beer to everybody in their adventures alongside of their best friends. At the end of the commercial they say, “You’re not just drinking beers, you’re building friendships.” This was the new saying of their friendship oriented campaign and was so simple but, genius. It even made me want to go grab a beer and drink it with my best friend. When the commercial aired it was made to make a person think about the person their closest to, immediately.
This is extremely effective because it automatically attaches to something personal to you and establishes a connection with a viewer and the company. Budweiser was very smart by putting a beer in every memory that appeared on TV. Whether they were almost crying because their wings were so hot or they were at a football game, they always managed to have a beer with them. Viewers may not notice this but, Budweiser is effectively triggering viewers to think about memories with their best friend and how a beer will always be a part of that friendship you have. This is only one of many ways Budweiser effectively reaches its …show more content…
target. Another thing this commercial makes viewer want to do is, drink a beer. During this entire commercial, there is always a Bud Light present and that makes viewers think if they have this beer they will create more memories. This method is also very effective because, this is where the money is generated from. If Budweiser can make viewers think Bud Light will enhance their memories, they will have created a base of buyers that will buy these beers for every occasion. In the commercial, the two best friends have beer for everything. They go from having a beer after work, to drinking a beer and playing softball. This shows that every time they went out and had a good time Bud Light was always with them. Budweiser wants viewers to think that Bud Light is perfect for any occasion. The most effective part of this commercial is the fact that the guy is thinking of all these memories because, he is giving a speech at his best friend’s wedding.
Everyone wants to have a day where they get to talk about their friend on one the most special and important day of their life. In the commercial Budweiser is effectively triggering your emotions when viewers watch this. They want viewers to think about the day they have to give that speech and what kind of beer they’ve have been drinking all this time. Budweiser does this by showing all the memories those two best friends have had throughout their
friendship. Commercials of this type are very important to companies. These types of commercials are very effective in getting across the message of drinking with you best friend. Only Budweiser has rephrased that because, they know if they say, “Drinking with your friends will create memories”, the commercial will not be as effective but, by saying you’re building friendships it makes viewers think of all the things they have been through with their best friend. Commercials that target your emotions are the most effective types of commercials. Budweiser is doing the same thing that all the sad dog commercials do, but in a much subtler way. Budweiser has effectively reached their target audience by targeting guys emotions, making viewers think about the boys, and getting them excited for the future.
Sport is one of the largest mediums that corporations can utilize to get that mass message out to their customers. Many of us have different ways that “tickle” our fancy so to speak. What interests one does not necessarily interest another, but, even if one person can convince others to try a product or service a domino effect may occur. Corporations are always trying to “spice” up their advertisement. They probably do this to see if they can manipulate a consumer to try their service or product. For example, Budweiser has been running beer ads for many, many years and incorporated comedy into their commercials. They went from frogs to lizards to obnoxious acting. In my opinion, people are swayed by these tactics and tend to try a Budweiser beer more often than they had.
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
“Every day in America, another 27 people die as a result of drunk driving crashes” (MADD). Budweiser, one of the first national beer brands founded in America, is currently the number three beer brand in the United States. In their “Friends are Waiting” commercial, the viewers see the emotional connection between an affectionate owner and his playful dog. This commercial mainly targets young adults because it is more likely for them to go out and drink. By using these rhetorical appeals: ethos, pathos, and logos; the Budweiser team persuades the readers to always come back home because someone is waiting.
The advertisement persuaded me because I have had many problems with water and phones. I have dropped my phone it the toilet and in the pool. I have a iPhone but this commercial changed my perception when it comes to Samsung phones. 4) A. The Bud Light Party: Super Bowl Commercial with Amy Schumer, Seth Rogen, and Paul
It would not make sense for Budweiser to show the American Dream from a black man’s perspective anymore because people will have a hard time connecting to the message. African Americans are now accepted and have found their place in our society just like everyone else. Instead, Budweiser takes a different angle to catch people’s attention. The black man in the old commercial is now being played by a puppy. The reason for this is so everyone can relate to the underlying message. Budweiser is now attempting to appeal to their audience in a different kind of emotional
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
Humans are emotional buyers. They buy something because they feel a certain way, and then later justify the decision with logic. Budweiser's commercial is all about eliciting an emotional response. The psychology behind this marketing strategy is simple: A potential customer will view the "Puppy Love" commercial and have a positive emotional reaction to it, which will inform his or her beer-buying decisions in the future -- either subconsciously or consciously. In your own marketing initiatives, rather than trying to appeal to your target customers' logic, think about how you can appeal to their emotions.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
The axe man described above while holding an axe is also carrying Bud Light. When the male driver of the car see the Bud Light logo he knew he had to stop. The brand gave him the trustworthiness of the axe man. Even when the couple drive up to the chain saw man with a case of Bud Light, the axe man has doubts as the female did with him. The axe man’s man voice goes from the hoarse sound to a high-pitched screech when contemplating picking up the chainsaw man (Viralstuff 0:28). This bring a sense of humor to the commercial since this man switching from being menacing man to a little scary school girl person. But not the Bud Light drinker he is willing to do anything for the Bud Light beer. This moment demonstrates the reliability of the brand name; that anyone that drinks Bud Light brand is a person of great integrity. This event stimulates ethos or also known as
For example, the idea of the commercial itself is a sort of appeal to false authority. The whole ad is based on how if you drink Dr. Pepper 10, you’ll be manly like Grizzly Adams. Another noticeable fault was used in the closing of the commercial where Grizzly says, “Mmm, bold flavor.” Bold flavor is an ambiguous statement and very subjective. What is clear is that the Dr. Pepper 10 advertisers are trying word play to suck buyers in. Several commercials have used the phrase, “Bold flavor,” in advertisements before. This just further weakens Dr. Pepper’s
An effective advertisement is able to persuade its viewers by providing informative facts about a brand that help create a sense of liking, which will enhance certain attitudes and feelings about the brand from the target audience. If an advertisement is effective it will be able to persuade its target audience. The persuasive appeals used in the Bud Light Party advertisement are source likeability, humor appeal, and appeal to broad cultural values, specifically patriotism. This paper will analyze how these three persuasive appeals can make an advertisement successful by grabbing the attention of its target audience, the millennial generation, making them more likely to have purchase intentions due a connection made between the advertisement
Advertisements are a way to get people to see their product or hear what they have to say about it or just what they have to say in general. This commercial was made by Budweiser. Budweiser is a company that makes and sells beer to adults. Their commercial shows that just because they sell alcohol does not mean they are okay with drunk driving. The commercial uses both pathos and ethos to show us what they want us to take away from it. They use this commercial that plays with our emotions to show us a piece of how we would feel if we lost someone, and its goal is to make us want to make sure no one that cares for us will ever feel that way. It was shown at a time that makes it most effective, during the super bowl while people are drinking
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
There’s nothing like that feeling of being uninspired. I’m sure we all have been there before, whether it’s in the studio or the classroom. In the Sprite commercial featuring well-known rapper Drake, the Sprite Company connects with Drake fans by using an emotional connection implying that: if you drink Sprite like Drake, you will be like Drake. This ad has many fallacies a few being: bandwagon, faulty analogy, and testimonial. The Sprite ad is “stacking the deck” in their favor allowing Drake fans to be blinded by the misconceptions of drinking Sprite.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.