Business Statements
Mission Statement
Our mission at Brodie’s is to serve a wide variety of food and drinks, using only quality ingredients, while providing a relaxing, fun and exciting atmosphere which appeals to people of all ages.
Vision Statement
It is Brodie’s vision to become the premier sports bar and grill in the Clear Lake/Seabrook/Kemah area.
Positioning Statement
Brodie’s is the family friendly sports bar and grill located on the water, which offers quality food, quality service and quality entertainment for everyone. Being at Brodie’s is better than going to the game!
Marketing Objectives
Objective 1
This is a brand new business. The first objective for this business is to meet its sales goal by the end of the fiscal year.
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We will have an initial advertising budget of $50,000 for the first year. There will be some flexibility, but we will strive to keep costs at or under budget in the first year. After the initial costs, we should be able to maintain a modest advertising budget with fliers, the website and Facebook page.
Objective 3
The third objective for this business is to become the top rated sports bar in the Clear Lake area. We plan to promote our establishment as the family friendly sports bar and grill in the Clear Lake area. We believe that location, outdoor activities, weekly events and specials will help us take customers from our competitors. Having a lakeside location, with an area for boaters to dock, along with a children’s area and an outdoor pool, we believe we will attract families, as well as individuals without children.
Marketing Objectives (cont.)
Objective 4
The fourth objective of this business is to advertise with local sports teams to develop brand awareness. Our plan is to sponsor a sports team in baseball, softball, football and soccer in the community. Our name will be placed on the jerseys, and a banner will be place on the fences. We will work with these teams to encourage them to use our facility for parties and season end
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• Economy - Economy is on the downswing, which could cause customers to stay home and not spend money.
• Payroll - Minimum wage is rumored to increase which will increase payroll expenses, and could cause us to increase prices.
• Established Businesses - Competition from local established sports bars or new establishments opening could take away business.
• Staff turnover – new staff constantly having to be trained and safety certified. Need to emphasize morale among the staff to keep them happy.
Marketing Analysis
Target Markets
Our target market is everyone! We will target ages 20-59. Realtor.com provided the population data below. Our target age groups are 10-19 (with families), 20-29, 30-39, 40-49 and 50-59. That adds up to over 48,009 people. As displayed, the majority of the households in the Clear Lake area are married, or married with children. These are the customers we want! Marketing
1) For a channel to succeed four location decision factors are considered; economic conditions, competition, the strategic fit, and the cost of operations. Stores need ...
Has there ever been a sporting event without some sort of logo, sign, or advertisement? These are all forms of sports marketing and they are the publicity that many companies thrive off of. Sports marketing is a necessary and booming industry that has evolved in the past years. In the article, “Overview of Careers in Sports Marketing,” the author discusses the skills and experience needed for beginners and those looking for low-key entry level sports marketing jobs. Along with the typical list of necessary attributes, if an individual wants to hold a specific more serious position in sports marketing the author of the article “Career and Professional Development: Sports Marketing” explains some of these positions and companies. Mihai Alexandru provides information on how to actually plan and organize specific marketing elements like commercials, advertisements, etc. in his article, “The Strategic Sports Marketing Planning Process”. No matter what, if a person wants to become more in the sports marketing industry they can climb their way up to work with highly successful companies and individuals. Jordan Powell’s article, “From Team Sports to Moto: Matt Piva’s Journey Into The Industry”, introduces a kid named Matt Piva who followed his dream to become the Motocross Marketing Manager and everything he does while sports marketing for individual athletes and events. Red Bull is another company that someone can work for in order to have a job in the sports marketing industry. Red Bull has been highly successful due to the endless list of events and teams they own and athletes they endorse according to Chris Conway in the article, “A Sports Marketing Success Story.” Sports marketing has many different levels; the out-dated and inexperi...
Furthermore, the high cost of rent, particularly at the Exploits Valley Mall, could strain their financial resources. The proposed location would have competition from established sporting goods stores and other retailers offering similar products, which may hinder Athlete's Warehouse (A)'s ability to attract customers and gain market share. The case study presents several opportunities for Athlete Warehouse (A). The growing economy of Grand Falls shows the potential for an increase in consumer spending, while the young population's interest in sports activities offers a strong target market. The lack of substantial local competition for quality athletic products creates an opportunity to capture significant market share.
The targeted customer for sports bar franchises are individuals who dine out, but also take pleasure in viewing a variety of spectator sports at the same time. There are many different sports that are able to be observed when an individual is dining at one of these types of businesses.
In this assignment I’m going to review mission statement of Maxie's Supper Club and Oyster Bar.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Tyler's Surf N' Turf, my proposed business, will be of service to both tourists and seasoned veterans of extreme sports. My business, located on the beach, will provide classes for beginners and those who want to become more skilled in the sports of surfing and skateboarding. My business will sell surfboards, skateboards, apparel, wetsuits, and other equipment th...
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The Mission, Vision and Values of a company play a Fundamental role in Strategy Formulation and Strategic planning. We will discuss throughout this assignment, how developing effective mission, vision and values can help shape, develop and guide a firms Strategic choices. They reflect the firm's fundamental core ideology. At the most basic level a mission statement can describe the firms overall purpose for being. It provides an inside to the present business scope and purpose of the firm that is "who we are, what we do, and why we are here". It explains the firm's very reason for existing. It will generally define the scope of the firm, the ends to which it wants to achieve and the means of doing so (its competitive advantage), which usually encompasses three dimensions, its customers/offering, geographic locations and vertical integration, its concerns for employees and other stakeholders. These should be clearly defined so as to guide management and employees in day to day decision making. Thus as Porter states that any strategic statement must begin with a definition of the ends that this strategy is designed to achieve, "If you don't know where you are going, any road will take you there". The mission, vision statements and values of a company say how the business is Unique. How it set's itself apart from its rivals and thus how it can offer value to its customer base and thus sets the "tone" of the firm. As Michael Porter states it sets the " Strategy that delineates a territory in which a company seeks to be unique" . It should thus be specific enough to distinguish the company and give ...
· The Right Marketing Mix – Is the product right?, Is it sold in the
Burger King adds value through the good quality products served. What the customers perceives is what the customer gets and sometimes more than what the custome...
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
My Lake Town Beach Cafe is a fun, safe, loving place to go. I think that here is a need for a safe place. For families and friends in our community. My business will fill that need. My business will make families and friends feel welcome.
In order to market to any cohort, research must be done to successfully market a product or service. The age range for older Americans can be anywhere from fifty-five and above. Those that are at the lower end of the senior spectrum may have different wants and needs than those that are 85, for example. Those in the young-old group may be more marketable via the internet, while those in the old-old range may be less unreachable in that capacity. That being said, for the sake of this discussion, we will market to those somewhere in the