Brodie's Mission Statement

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Business Statements
Mission Statement
Our mission at Brodie’s is to serve a wide variety of food and drinks, using only quality ingredients, while providing a relaxing, fun and exciting atmosphere which appeals to people of all ages.

Vision Statement
It is Brodie’s vision to become the premier sports bar and grill in the Clear Lake/Seabrook/Kemah area.

Positioning Statement
Brodie’s is the family friendly sports bar and grill located on the water, which offers quality food, quality service and quality entertainment for everyone. Being at Brodie’s is better than going to the game!
Marketing Objectives
Objective 1
This is a brand new business. The first objective for this business is to meet its sales goal by the end of the fiscal year. …show more content…

We will have an initial advertising budget of $50,000 for the first year. There will be some flexibility, but we will strive to keep costs at or under budget in the first year. After the initial costs, we should be able to maintain a modest advertising budget with fliers, the website and Facebook page.
Objective 3
The third objective for this business is to become the top rated sports bar in the Clear Lake area. We plan to promote our establishment as the family friendly sports bar and grill in the Clear Lake area. We believe that location, outdoor activities, weekly events and specials will help us take customers from our competitors. Having a lakeside location, with an area for boaters to dock, along with a children’s area and an outdoor pool, we believe we will attract families, as well as individuals without children.
Marketing Objectives (cont.)
Objective 4
The fourth objective of this business is to advertise with local sports teams to develop brand awareness. Our plan is to sponsor a sports team in baseball, softball, football and soccer in the community. Our name will be placed on the jerseys, and a banner will be place on the fences. We will work with these teams to encourage them to use our facility for parties and season end …show more content…

• Economy - Economy is on the downswing, which could cause customers to stay home and not spend money.
• Payroll - Minimum wage is rumored to increase which will increase payroll expenses, and could cause us to increase prices.
• Established Businesses - Competition from local established sports bars or new establishments opening could take away business.
• Staff turnover – new staff constantly having to be trained and safety certified. Need to emphasize morale among the staff to keep them happy.
Marketing Analysis
Target Markets
Our target market is everyone! We will target ages 20-59. Realtor.com provided the population data below. Our target age groups are 10-19 (with families), 20-29, 30-39, 40-49 and 50-59. That adds up to over 48,009 people. As displayed, the majority of the households in the Clear Lake area are married, or married with children. These are the customers we want! Marketing

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