Athlete's Warehouse

590 Words2 Pages

Based on the provided case study by Howse in 1992, this analysis examines the strengths, weaknesses, opportunities, and threats (SWOT) of Athlete's Warehouse (A), a proposed sporting goods store in Grand Falls, Newfoundland. Understanding these factors will help the Power brothers, Colin and Ed, make an informed decision about opening the store. Athlete's Warehouse (A) has a unique position in the athletic retail market due to its several strengths. The ownership team, consisting of Colin and Ed, combines industry knowledge and practical expertise, allowing them to better understand customer needs. This understanding enables them to provide valuable advice, potentially setting them apart from competitors. The store would specifically target individuals …show more content…

Furthermore, the high cost of rent, particularly at the Exploits Valley Mall, could strain their financial resources. The proposed location would have competition from established sporting goods stores and other retailers offering similar products, which may hinder Athlete's Warehouse (A)'s ability to attract customers and gain market share. The case study presents several opportunities for Athlete Warehouse (A). The growing economy of Grand Falls shows the potential for an increase in consumer spending, while the young population's interest in sports activities offers a strong target market. The lack of substantial local competition for quality athletic products creates an opportunity to capture significant market share. Building brand loyalty through exceptional customer service and expertise will encourage repeat business and long-term success. Athlete's Warehouse (A) faces several threats that could impact its success. An unexpected economic downturn could decrease consumer spending, negatively affecting sales and

More about Athlete's Warehouse

Open Document