Key Issue: Braun’s main concern is to determine in which extend it is beneficial for the company to extend its online presence, and how aggressive the expansion should be.
Recommendation: It is recommended that Braun increase gradually its online presence in order to maintain a broader customer base. However, an aggressive increment of its online presence is not recommended since it would be too risky for them.
Rationale: Nowadays, online presence is a “must” for many businesses. Moreover, being a Canadian sports retailer, it is an asset to have access to other markets that guarantee sales throughout all the year, and not just in the summer season. Additionally, it can’t be argued that Braun’s online incursion was very successful, and that being online represents another way of interacting with customers, which have been Braun’s base of success. The fact that they’ve translated their customer service orientation into its online portal, have provided them with a competitive advantage.
However, online sales makes just 10% of Braun’s annual revenue, and it can not be forgot that, being a respected small business focused in long term relationships with their retail customers, the main way of business for them is in-store business, which differentiate themselves from Bikeshop.com and its recent failure against all odds.
Therefore, even though entering the online sector in an aggressive way is not recommended, it can not be denied that to increase gradually an online presence will be good for Braun’s business.
Financial Implications: Last 4 months actual online sales were around 47,000$, so 120,000$/year will be a conservative estimate (taking into account that majority of the sales are done in summer).
Availability of online ordering facility presents the franchise with a competitive edge over its rivals.
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
There were several trade-offs for GE to implement the shift in strategic focuses. To achieve organic growth, GE needed to increase output and sales based on customer needs, which was unlikely for GE to achieve in a short time. GE’s profit inflow would slow down in early years as a trade-off for sustainable profit in the future. Previously GE had many projects induced by merger and acquisition activities. They needed to decrease projects and more focus on long-term investment in order to achieve organic growth.
Bill Gates once compared the auto industry with the computer industry by stating "If GM had kept up with the technology like the computer industry has, we would all be driving $25 cars that got 1,000 miles to the gallon." However, in today's technology driven society, the automotive industry is forced to adhere to the demands of the computer industry in order to remain a viable facet to the world economy. As a result of this technological revolution, companies such as B&M Racing are now finding themselves dependent on revenue via e-commerce as their primary source of income. B&M Automotive Products was founded by Bob Spar and Mort Schuman (B&M) in 1953, and has become the world's largest supplier of performance shifters to OEMs and tuners in both the United States and Europe. In order to achieve such success in today's economy, one's website must thoroughly address all aspects relative to web-based consumerism. Therefore, upon analyzing such a website, details referencing audience and purpose, design, usability, and credibility must all be taken into consideration in order to effectively create a comprehensive website review.
... them. The expansion into other areas in the world is something that the company is constantly considering. Expanding their advertising and marketing to reach those individuals in the United States that have not “experienced” the craft beer industry is a constant tactic the company considers. There are also potential environmental threats that the company realizes and considers while making their business decisions.
Our commitment to steady, long-term improvement in our products and processes is the cornerstone of our business strategy. To achieve this objective, we must work to continuously improve the overall quality of our design, manufacturing, administrative, and support organizations.
The key managerial problem which John Fahey is facing is to decide as to whom the e-commerce head should report, in the current organizational structure of NGS, so that the new position gives him enough freedom to leverage the growth opportunities of the e-commerce platform efficiently. How much span of control for the new head is required to cope with declining print media sales and build the right balance between allocating investments and revenue allocations across different product units of the organisation? He should also have enough exposure to build strong customer relationships and brand loyalty by improving the membership program using e-commerce.
The Asian market has had a large increase in a diverse marketing, and it is the best market for growth entry (). The internet has taken over in sales and product marketing this can get their message out faster about the new products, and new expansion. It also can help to benchmark customers’ needs and wants, and how many people have visited the website; the more traffic the better. They can also offer loyal customers a discount to promote sales in the U.S., as well as, offering web exclusive sales only. This can also help to save cost; they can also use blogs or social media to reach potential customers (Delaney,
continue to be an area of focus going forward. International focus will be on expansion and improvement
Since its launch in the mid '90s, Dell's e-commerce business has been a poster child for the benefits of online sales, says Aberdeen Group analyst Kent Allen. The company's strategy of selling over the Internet -- with no retail outlets and no middleman -- has been as discussed, admired and imitated as any e-commerce model. Dell's online sales channel has proven so successful, says Allen that the computer industry must ask: "Does the consumer need to go to the store to buy a PC anymore?"
...vertised and sold online. To market goods online, a great product, amazing marketing strategy and a website to sell the item is needed. In order for such a plan to be successful there must be both a short-term and a long-term plan. The short-term plan is to get the most people to view your site and product as possible. It can include advertising in search engines and on other sites and participating in online forums. A long-term plan will get a steady amount of consumers to visit the company’s website for years. Some marketing strategies can include giving away freebies, creating a mailing list of existing customers and joining social networking site. By producing and applying both short and long term strategies, a large percentage of your target market can visit a business’s website and the company can be a success. (http://www.web-source.net/3steps.htm)
Our customers are people that shave multiple times a day that are looking for affordable high quality shaving products that are natural and organic, great for sensitive skin and some. The subscription service is also tailored for individuals that seek the convenience for have the products automatically shipped to them either by monthly or every other month without a hassle or them doing anything under then signing up. We target the kind of people that like to take of themself.
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
So, a well-developed website and a good online presence can be a cost-effective way to grow your business by enabling your potential customers to reach your business easily.