Blackmores: Integrated Marketing Communications (IMC)

The 21st century is the high-speed takeoff stage of market economy, sustainable development and economic models will have earth-shaking changes, will be more rational market, the rapid development of information and network the growing popularity of a new era , we have more scientific and reasonable rules of the game , to does not have the competitive advantage of the enterprise competition will be more brutal , more rational our consumers , we need to enrich our products and services , the best products to our consumers .

In the mid- 1980s, US marketing guru Don Schultz and development of integrated marketing communications (IMC) this view. It refers to conduct marketing and corporate communications activities relating to all unified, confirm assess the strategic role of the various propagation methods with a variety of media to make their own way or other contacts with employees, customers, other stakeholders and the general public to build a constructive relations, so as to establish and strengthen mutually beneficial relationship

with them, and a combination of these methods, the seamless integration of dispersed information, to provide a clear , consistent and maximum continuous spread influence. IMC is the core idea: to internal integration of all the resources outside the enterprise as a means of recycling the production behavior and market behavior, and fully mobilize all positive factors to achieve a unified business communication objectives.

2.0 Situational Analysis of Blackmores
Blackmores is Australia's first brand health products.

It offers a range of high -quality vitamins, minerals, herbs and nutritional supplements. Blackmores was founded in 1930, nearly 80 -year history. After 80 years of efforts, it has grown into Australia's domestic and the world's most trusted life science and technology, health food companies. In May 1985 officially became a public company. Currently has more than 400 employees, is headquartered in Sydney, Australia.

After 80 years of efforts, it has grown into Australia's domestic and the world's most trusted life science and technology, health food companies. Blackmores Australia as a parent 's most trusted natural health has together with its world-renowned "The Best Of Health" commitment. Country have been sold, including Australia, New Zealand, Hong Kong, Malaysia, Singapore, Thailand, South Korea, Taiwan of China, Hong Kong and

China.

Blackmores was founded in the 1930s by the British immigration Maurice Blackmore, with a forward-looking concept of health and enthusiasm, so that enterprises become Australia's first health food brand, 70 years has been standing. Maurice Blackmore convinced herbs and minerals can promote health, so the development of a series of natural therapies based health system. His natural health, preventive medicine, the environment and renewable resources, insights, in the 1930s are quite radical. His efforts to promote the healthy and effective treatment of disease open the door to another door leading to the broad way. In addition, Maurice Blackmore in 1938 in Brisbane, Australia established the first among health food stores, and collaboration with colleagues and friends in Australia opened naturopathic colleges and associations. Today, his faith is still compelling; many naturopathic physicians included his theory training courses.