Research in Motion (RIM), an international conductor of wireless modernization, reformed the industry of mobile with the launch of Blackberry solutions in 1999.After this Black berry products and services have endured to bring prompt changes in the lives of numerous people around the world by improving their mode of communication and banding them.
After the launch of BlackBerry® 10, Research in Motion’s name was reciprocated to BlackBerry as the name of the product was popular. This new product and new name re-generated the company (Clark, J. R., & Moore, J. N. 2005).
The head quarters of Black Berry are located in Canada, Waterloo and Ontario. The current BlackBerry product line includes the BlackBerry® Playbook™ tablet, BlackBerry® smart phones and software for business and accessories. In addition to this reformation, the stock ticker on NASDAQ exchange will be converted to BBRY and BB on the TSX exchange.
The BlackBerry’s current market share is 3%, followed by 50% earlier in 2009 which declined due to fierce competition from competitors like android of Google and I phone. The revenue of blackberry in 2013 is US$11.073 billion. As the market share of Black Berry was shrinking due to its outdated features, the CEO’s of the company resigned which led to the downfall of BlackBerry Company and led to restructuring if the company. An intend letter was signed by the Black berry on September 23,2013 for the purpose of getting itself acquired for US $ 4.7 billion by Fair fax financial which later invested US $1 billion in the company and became its largest shareholder, the remaining value of between US$ 2 billion and $ 3 billion lies in its patent portfolio.
Past Performance
Mike lazardis and Douglas fregin founded Research In...
... middle of paper ...
...erry business. Pervasive Computing, IEEE,1(2), 4-7.
Sheth, J., & Sisodia, R. (2012). The 4 A's of Marketing: Creating Value for Customer, Company and Society. Routledge.
Zickuhr, K. (2011). Generations and their gadgets. Pew Internet & American Life Project, 20.
Butler, M. (2011). Android: changing the mobile landscape. Pervasive Computing, IEEE, 10(1), 4-7.
Si Afaceri, F. D. A. Leadership and Innovation–the Catalyst of IT&C Industry. A Case Study of BlackBerry Company.
Clark, J. R., & Moore, J. N. (2005). Ouachita'thornless blackberry. HortScience,40(1), 258-260.
Honeycutt Jr, E. D. (2009). Technology improves sales performance—doesn't it?: An introduction to the special issue on selling and sales technology.Industrial Marketing Management, 34(4), 301-304.
Lee, H. J., & Kim, J. K. (2013). Strategy scenario selection in the competition of mobile ecosystems.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
With regard to BlackBerry, 2013 was a difficult year for the Canadian smartphone maker. The failed market penetration of the BlackBerry Z10 smartphone severely dented its cash reserves, contributing to the unsuccessful attempt to sell itself. The former also left BlackBerry with a $960 million write-down on unsold inventory (Miller, 2013), indicating excess capacity within its vertical chain.
...lackberry has highly enriched and developed Canadian economy and job sector. Blackberry has been a very significant contributor to Canadian economy’s progression, employment and mobile advancement that defined and presented a powerful and technological Canada among the world.
Kotler, P. & Keller, K.L., (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USA
Being engulfed in a competitive market could be an overwhelming and challenging experienced for any company. The compatibility of Blackberry did not match the standards of other competitive operating systems. Even the acquisition of QNX could not help Blackberry tap in the lucrative market to stay afloat.
2014 was a rough year for BlackBerry. Their stock prices were at a low, almost half of what the stock price was the previous year. Their designs were becoming outdated due to the popularity and sleekness that came with the iPhone. On top of that, the BlackBerry app store was limited to what the Google Play Store (Android) and the App Store (Apple) had to offer.
BlackBerry, formerly known as Research in Motion (RIM), was a market leader and innovator for smartphone products. The business and government sectors found the BlackBerry device particularly useful because of its email capabilities, superior security system, and convenient keyboard. As the smartphone industry began to shift its focus towards the average, everyday customer, competition increased, and BlackBerry’s first-mover advantage began to decline. Over the past five years RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors).
Several frameworks will be used to better understand the environment, the market and the competition:
Kotler, P., & Keller, K. (2012). A Framework for Marketing Management (Fifth ed.). Harlow: Pearson Education Limited.
Competitor environment and customer environment can play an essential role to either make the company more successful or staying behind. For a company to stay competitive, it has to gather all the information about the other competitors. Their strengths, weaknesses, and their latest projects. As it is known, Samsung is the strongest contender for Apple when it comes to manufacturing personal phones. There is no doubt that Samsung has all the data about Apple. Whenever Apple presents a new product to its clients, Samsung in parallel launches its product that either similar to Apple features or has an advanced technology that differentiates it from Apple. Those types of techniques that Samsung embraced, allow it to compete with Apple for more potential customers. In addition, it helped Samsung shift trends towards its brand. The majority of customers are more attractive to the affordable costs and flexibility. Therefore, Samsung provided its clients with a variety of services that shifted more business from Apple. For instance, Samsung works with Google Play Store. This store offers several free applications that Apple in contrast charge for them. This factor contributed significantly from switching from Apple products to Samsung brands. In addition to the cost of applications, Samsung has more advantage than Apple when it comes to expand the capacity of the memory. It takes only a micro SD
With the development of technology, Smartphone seems like occupying our life such deeply. When it comes to smartphone, the first two brands come into our mind would be the Apple and Samsung. These two technology companies are most popular and excellent in the world. Every year when they are going to release the new products, without any controversy, their products will draw people’s attention a lot. In fact, the competition between Apple and Samsung has been taking for a long time, because different people have their own bias to choose their phone, some people may prefer iPhone series; instead, other people may like Samsung a lot. Each of them has their own merits to attract public to buy them. I use a picture as my text to illustrate the competition
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Kotler, J., & Keller, K. (2012). A framework for marketing management. Essex: Pearson Education Ltd.
Philip Kotler; Kevin Lane Keller (2009): “Marketing Management”, 13th edition, Pearson Prentice Hall, pg 61-62
Blackberries are juicy and delicious picked warm from the summer sun. If you crave fresh-picked, sun-warmed blackberries but balk at cultivating blackberry shrubs (Rubus fruticosus) because they gang up on you in the backyard, remember that growing aggressive plants in containers prevents them from taking over your garden. Just give them a location with at least six hours of sunshine a day and acidic, sandy, well-drained soil, and they'll flourish in U.S. Department of Agriculture plant hardiness zones 5 through 10.