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Cultural sensitivity
Gender and diversity in organization conclusion
Sample scenario where cultural awareness and sensitivity are practiced
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Birkenshire Corporation: The Pink Towels In the ‘Birkenshire Corporation: The Pink Towels’ case, the main problem was the lack of cultural sensitivity and awareness. This lack of cultural sensitivity however, not only came from the administration, but from the employees as well. “One day before International Women’s Day, all 244 female staff members of Birkenshire received an email from the human resources department announcing a gift of pink towels in celebration of the day” (Huang, T.Y., 2017). While this idea was intended to be a gift to support females and the celebration in the Colorful World Park of Changsha, China; the administration department did not consider how this gesture could make the staff feel. One of the staff expressed this …show more content…
The components of culture discussed in the textbook, ‘International Business: The Challenges of Globalization,’ include aesthetics, manners and customs, education, physical and material environments, personal communication, religion, social structure, values and attitudes (Wild, Wild, Valladres Montemayor, 2015). When moving businesses’ to international markets like Birkenshire Corporations did, being a British organization having operations in China (Huang, T.Y., 2017), these elements of culture are extremely important to consider. Whether being in marketing and having to change the packaging of the product such as language, colors, and picture used; in social structure of the company and how staff arr expected to communicate, or the manners and customs a company has. In the case of Birkenshire Corporation, the main element of culture that was ignored and not considered was the manners and customs. Ignorance of culture was done by both the administrative department, made up of Chinese and non-Chinese staff, and the employees who received the gifts, made up of people from other cultures such as Latin-America, Australia, Europe, North America, Asia, and Africa (Huang, T.Y., 2017). If these employees had been made aware of the manners and customs of all the various cultures present in the Birkenshire organization, this issue could have been resolved in a way that didn’t offend
Principles and values are what defines an organizations culture. The character of the organization is questioned when shameful events occur. Through these accounts of discrimination and harassment on diversity, the organizations culture is at risk. An update and review on the policies and procedures are vital for this organization. Sometimes employees need a reminder on how they should conduct business and professionalism with fellow workers. To abide by the laws of harassment and discrimination in the workplace, Treton should be in favor of the refresher course.
Abercrombie & Fitch Co., also known as A&F, was founded in 1892 by David Abercrombie and Ezra Fitch. Its headquarter is located in New Albany, Ohio. May be nobody knew that this apparel retailer was from its beginning a kind of elite outfitter of expensive sporting and excursion goods. The company, with more than two hundred subsidiaries around the world, sells casual apparel for men, women, and kids.
Walmart, the world’s largest retailer and private employer, has established a highly profitable business centered on a low-cost strategy that utilizes logistical efficiencies to create a competitive advantage. Yet, to maintain this low-cost strategy, Walmart has engaged in ethically questionable practices, including gender discrimination in promotion and pay. While the Supreme Court recently ruled against class certification of 1.5 million women in the Dukes v. Walmart case due to a lack of proof that Walmart operated under a “general policy of discrimination”, overwhelming evidence demonstrates that gender discrimination is a persistent problem rooted in the culture of Walmart, despite gender-neutral policies (Biskupic, 2011).
Yes there employee practices at A&F could be categorized as discriminatory. Discrimination is defined as the unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex. There was a very public case of discrimination. 17 year old Samantha Elauf applied to work at Abercrombie at a mall in Tulsa Oklahoma in 2008. The assistant manager who interviewed her deemed her qualified but worried that her hijab would violate the company’s “Look Policy,” (Talbot). The case was published in numerous news outlets one of them being an article from the New Yorker which brought up what is meant by discrimination in this case. “Any employer can have a dress code, of course, but it cannot use
She further expands on this notion by providing an example of the firing of the company’s Saatchi & Saatchi chairman following his denial of sexism’s existence in the workplace. Indeed, exposure to the public can be a helpful tool in uncovering the underlying sexism that, otherwise, could prosper and, consequently, impede on women’s rise in their carriers. After all, sexism works so well mainly because its victims are usually kept in silence and, therefore, male chauvinism is given a green light to go scot-free. If such undermining behaviour is exposed then the individuals exercising it would be stopped in fear of the public’s backlash, which, in today’s connected world, can be the determining factor in a company’s survival. Of course, this highly depends on the public’s consciousness to the problem. Thankfully, as there are now more and more examples of people being fired for their sexist remarks, the public is becoming increasingly aware of the seriousness of the problem and are willing to act upon
The content of the article revealed products from numerous countries, such as the United States, Germany and from the author Tahlia Pritchard’s home country of Australia. The globalization of gender based consumer products expands to a wide range of industries. The industries providing these constant reminders that men and women are different are primarily the food, health and fitness industries, but also oddly include the home organization and tool industries. I have had exposure to some of these products as a consumer and observer of what gender specific products others seem to buy. Companies making these various products capitalize on consumers who wouldn’t dare to bu...
This case examines issues of asset control for Ben & Jerry’s Homemade, Inc., in light of the outstanding takeover offers by Chartwell Investments, Dreyer‘s Grand, Unilever, and Meadowbrook Lane Capital in January 2000.
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
Although from an outside perspective many cases of globalisation may simply seem to increase cultural homogeneity, one culture can alter different parts of a global culture and incorporate them into their own and create cultural heterogeneity. In simpler terms, homogenisation and heterogenisation are both features of modern globalisation. Evidence for the contended statements above will be provided through the evaluation of case studies regarding global companies such as Starbucks and Disneyland Parks adapting to the local cultures of the areas to which they have spread to within the Asia-Pacific region. Not only global brands highlight the interconnectedness of homogenised and heterogenised cultures, but the glocalisation of traditional rites
Culture is “a system of shared beliefs and values that develops within an organisation and guides the behaviour of its members” (Schermerhorn et al. 2011). It plays an important role in any organisation. For instance, in Woolworths we can se...
As companies grow and put heavier weight on the importance of globalization, the need for companies to partake in cultural learning becomes more and more vital. With the various cultures worldwide, companies will find it highly beneficial to not only learn what makes the people within these cultures tick, but more importantly, apply it to their business strategies. In order to successfully manage, merge, or trade with other countries, one must understand how cultures differ from each other and what steps they need to take to be successful when conducting business with these cultures. The use of cultural anthropologists has proven beneficial for companies like Google, Intel, and Microsoft in implementing their business
As a result, culture plays a vital role in expanding international business with its impacts from general strategic direction to details like logo.
The differences in other cultures vary from beliefs to ways of life, or norms, of the different societies. The importance of understanding and sensitivity to other countries’ differences is crucial to a business’ success. “Lack of familiarity with the business practices, social customs, and etiquette of a country can weaken a co...
Sonderberg, A-M & N Holden. (2002), Rethinking cross cultural management in a globalizing business world' International Journal of Cross Culture Management 2(1): 103-121
With the rapid growth in globalization there are a number of firms who have taken their businesses abroad. Their challenge, cross cultural management and communication. An effective communication strategy begins first with understanding who the sender of the message is and who the receiver of the message is. Many companies have realized this and offer training in the different cultures to help better facilitate communication between leaders (Cross-Cultural Communication, mindtools.com). Without this basic understand between sender and receiver it can be very difficult for companies of multicultural to even begin to communicate. The second important understanding is that leaders must demand a cultural tolerance of acceptable behavior between cultures to facilitate effective communication (Cross-Cultural Communication, mindtools.com).