Case Analysis Of Abercrombie & Fitch Co.

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Abercrombie & Fitch Co., also known as A&F, was founded in 1892 by David Abercrombie and Ezra Fitch. Its headquarter is located in New Albany, Ohio. May be nobody knew that this apparel retailer was from its beginning a kind of elite outfitter of expensive sporting and excursion goods. The company, with more than two hundred subsidiaries around the world, sells casual apparel for men, women, and kids. The company retails different products such as casual sportswear apparel woven shirts, graphic T-shirts, shorts, sweaters, jeans and woven pants, outerwear, and accessories for its main target among the A&F, Abercrombie kids, and Hollister brands. Thanks to its advertising, its benevolence, and contribution in legal conflicts of clothing style and employment practices, A&F has maintained prestigious in the public eye. Not only popular but accused was the company for its sexual promotion to inappropriate young public, involving marketing thongs to 10-year-olds girls and padded bikini tops to 7-year-olds. In 2013, A&F received negative criticism caused by some unsuitable statements its ...

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