Betsy Holden And Ten Top Trends Driving The Future Of Marketing

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Marketing is a very interesting topic to me because I plan on becoming a marketing manager. A marketing manager estimates the demand for different products, finds which market the product will thrive in, and breeds pricing strategies that will maximize the market share. In order for me to educate myself on the field of marketing I need to examine the future of it and learn how to work with those ideas. The two articles I found are The Future of Marketing by Betsy Holden and Ten Top Trends Driving the Future of Marketing by Daniel Newman. Both articles discuss how the marketing industry will work in the future. Three prominent topics that exemplify how marketing will be in the future are the huge impact of social media, audience that each brand …show more content…

Social media is a great way for companies to easily put out their products and services. In the article Ten Top Trends Driving the Future of Marketing it states, “Brands will be able to strike up a more personalized relationship with their customers by leveraging the power of mobile” (Daniel Newman). If a company decides to use the power of social media to advertise, they can fairly increase popularity, which can lead to engagement with the customers that may currently omitted. Companies need to have a strong online database just like proclaimed in the article The Future of Marketing, “In this time of transparency, it's an absolute “must-do” and the companies that I work with have a strong digital code of conduct” (Betsy Holden). I can see where Holden stands with her claim, I also believe that it is necessary for a company to have a convincing digital code of conduct. Both articles clearly state that social media will be the next big thing to the marketing field and that companies need to get on that right away so they have a powerful customer …show more content…

If people are convinced with a certain type of advertise or product and so forth. In Holden’s article, she talks about how to get a seat at the “executive table”, meaning how to get a chance to succeed in marketing. She states, “That comes from understanding the customer, designing differentiated offering that communicate a brand’s unique value, and delivering above-market growth” (Betsy Holden). She explains how if people aren’t thinking the way you want them to (so they would buy your product) the company could be a complete fail. If they people’s mindsets are in the area that the company wants it to be, it could be a success. This basically means that if the people aren’t thinking the way you want them to then your company will not

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