Best Buy Executive Summary

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Business Foundation Marketing Report Best Buy. Co Pakistan

Executive Summary

Best Buy is one of the largest US and Canadian consumer electronic retail company. The consumer electronic industry is one of the biggest growing industries in the world right now. People all over the world buy all sorts of electronics. Best buy offers everything under one roof, however Best buy is yet limited to these two places. It has the potential and ability as mentioned in the SWOT analysis to achieve bigger targets by expanding into other countries. The recommended product is gas fridge for Pakistan. Pakistan being a developing country lacks resources. Due to …show more content…

is an American Multinational market corporation founded by Richard Schulze in St. Paul, Minnesota, 1966.The company was initially named ‘The sound of music store’ in 1966 and was later changed to Best buy in 1983. By 1993 the company had become USA’s second largest consumer electronic retailers. The company also broke into Fortune magazine's annual ranking of America's 500 largest corporations two years later at number 373 the same year. IN 1997 Best buy was the first retailer to sell DVD hardware and software in the US. In 1999 Best Buy had partnership signed with microsoft which boosted the company’s profile which later lead to an opening of Best Buy’s first global office in Shanghai, China by …show more content…

They also operate in three segments: Best Buy, Musicland and International. The chairman and CEO of the leading retailer of technology products, services and solutions is Hubert Joly. Best buy has over 1,500 stores in North America

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