Best Buy Core Competencies

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1. Best Buy’s resources are key drivers behind the company’s success. Some of Best Buy’s tangible resources include cash, inventory, and their physical stores along with Best Buy’s acquisitions throughout the years. On the other hand, intangible assets of Best Buy include their employees, both upper management and lower level, combined with employee knowledge and advice. The Geek Squad brand is a major asset for Best Buy, and the knowledge and services it offers are beneficial to the company’s success. Additionally, brand equity, the company’s reputation, and Best Buy’s internet presence and website are also valuable intangible resources. In fact, the article mentioned that Best Buy has the 11th largest e-commerce website worldwide.
Best Buy’s core competency lies within the company’s focus towards “customer-centricity attained thorough the in-depth data analysis and systematic customer segmentation.” To restate that, Best Buy differentiates themselves from their competition by providing expert advice and service at prices that compete with competition. …show more content…

The company’s extreme focus on customer service helps neutralize the threat competition. That combined with Best Buy’s other tangible and intangible resources and core competency increase the firms economic value creation.
Best Buy has some resources and capabilities and are rare while others are not. Best Buy’s physical locations and acquisitions and upper management and employee knowledge are rare. Those resources create a competitive advantage for Best Buy. However, lower level employees are not rare and can be fairly easily replaced. Since employees in general are not rare, that creates a competitive parity for Best

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