Samsung Smartphone Service Innovation

2383 Words5 Pages
bulb-icon

Recommended: Product development of Samsung Electronics

1. INTRODUCTION

The entire companies always endeavor to get large amount of profit, this is achieved by conducting large-scale production, marketing management, and certainly on product innovation (Sundbo,1997). Providing new services for existing customers can create value, and magnetize new customers, are basic to enlarge the competitiveness of successful the organizations (Edvardsson et al,2010). Product innovation can attract the customer that implicated to companies benefits. In S-D logic perspective the firm cannot make value but only offer the value through value proposition (Vargo & Lusch, 2008). Value proposition seeing that reason why the customer have to buy product from companies not buy from its competitor.

This assignment aims to describe or analyze innovation by companies (Samsung) in the development of products that preserve compete in the global economy. Samsung as one of the giants company, initially encouraged almost in all fields such as food, textile, insurance, security and expanded the shipbuilding field and electronic since 1960s (Wikipedia,2013). Not only in the expansion of the company, moreover developing its products, i.e. Samsung has always put out different elements in each product release like “Samsung galaxy S4 instead S3”(the-marketers,2013). Samsung is well-known as a company with relentless innovation ( hargakomputertablet,2013).
Literature that used in relation to innovation, especially the model of innovations ( Gallouj & Weinstein, 1997), management innovation (Sundbo,1997) and correlated literature that has been selected to analyze the improvement of Samsungs products as the key success in the world of business.

Writing structure of this paper as follows. First of all, the introduction t...

... middle of paper ...

...ters.(2013). Ini Dia Rahasia Kesuksesan Inovasi Samsung. http://www.the-marketeers.com/archives/ini-dia-rahasia-kesuksesan-inovasi-samsung.html#.UoNc1CdjIqM
Michel, S., Brown, S. W., & Gallan, A. S. (2008). An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic. Journal of the Academy of Marketing Science, 36(1), 54-66.
Republika.(2012).Sst, Ini Aneka Inovasi Tersembunyi Samsung Galaxy S4 http://www.republika.co.id/berita/trendtek/gadget/13/04/20/mlj9f4-sst-ini-aneka-inovasi-tersembunyi-samsung-galaxy-s4
Sundbo, J. (1997). Management Of Innovation In Services. The Service Industries Journal, Vol.17, No.3 pp.432-455.
Vargo, S.L. and Lusch, R.F. (2008), “Service-dominant logic: continuing the evolution”, Journal of the Academy of Marketing Science, 36 (1) 1-10.
Wikipedia. (2013). Samsung. http://en.wikipedia.org/wiki/Samsung

Show More
Related

  • Considerations Of A Strategic Plan

    1447 Words  | 3 Pages

    Innovation has rapidly assumed a position of prominence in world competition on a global scale. To compete in this environment, organizations need a level of innovation. As competition becomes more global and time-based, organizations must develop and deliver new and superior products or services in less time. The challenge for modern organizations is to revitalize them so they can successfully and continuously develop newer products and enhance business development.

    Read More

  • Should IDEO Accept the Visor Project?

    1138 Words  | 3 Pages

    Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009

    Read More

  • Samsung Competitive Analysis

    1373 Words  | 3 Pages

    The last but not least element of the Samsung’s “cost puzzle” (which, unfortunately cannot be supported by concrete numbers from the case study, and is rather based on intuition) was the way the firm built and maintained intellectual capital and stimulated innovativeness and creativity among employees. It had established an incentive-based remuneration system, it sponsored employees for PhDs and MBA education, it created a family-friendly working environment in which more of employees’ energy could be devoted to solving problems at work instead of troubles in private lives. In most modern industries, such a long-term approach and investing in human capital eventually pays off resulting in higher productivity and better and cheaper products.

    Read More

  • Case Study: General Electric

    2590 Words  | 6 Pages

    Disruptive innovation theory, first published by Christensen (1997), is an invaluable tool in a managers toolbox for understanding disruptions in their market. The theory enables managers to understand how disruptive innovations can threaten their business and provides a framework by with the manager can cope, or survive, the changes (Christensen & Overdorf, 2000). The theory has been largely accepted throughout the business world and further expanded and researched by other scholars and practitioners. This expansion lead Raynor (2011) to demonstrate that the theory can be used to predict, with increased statistically probability, a ventures future success or failure. This evidence does not mean the disrupting business will always win-out; the research suggests that the business that creates the innovation not guaranteed to prosper. In all the cases Christensen (1997) used the business inevitably failed. These failures were due to many factors but all illustrate the importance of adaptability. The ability to adapt to changes is the most important ability a business can ha...

    Read More

  • SWOT Analysis: Samsung's Compliance Management Strategy

    992 Words  | 2 Pages

    While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe

    Read More

  • Philips´ Key Capabilities

    917 Words  | 2 Pages

    ...&D capability was not supported by their ability to efficiently produce and market the innovation. Since the R&D is separated from production and sales, it was not market-oriented enough. The limitation of sharing local market knowledge also leads Philips to its inability sell the excellent innovation that R&D has developed. Seeing this as opportunity, Japanese companies able to combine Philips invention with their mass-market production ability and successfully became the leader in the market.

    Read More

  • Case Study Of Samsung's Product Development Strategy

    540 Words  | 2 Pages

    Samsung’s product development includes all three approaches. Samsung invested in a Customer-centered new-product development. The new-product development focuses on finding new ways to solve customer problems and create more customers satisfying experiences. The “new management” is a top to...

    Read More

  • Caterpillar Code Of Ethics

    505 Words  | 2 Pages

    Examples are mass-produced diesel engine to the invention of the elevated sprocket. But, in their more important is how to integrate their company's industry-leading products and services to their customers to provide solutions that make life easier, more productive machinery and happy customers. To give satisfaction to the customer about the products, the company must make a variety of research to ensure that the resulting product is very good quality, did not have any defects or blemishes. • Research and Development To achieve the vision and mission of the company, Caterpillar has made innovation on research and development by taking more than 11,000 engineers and more than 350 scientists and PhD-level experts in technology result in high quality products. They also have more than 15,000 active patents and engineer their products in almost every continent.

    Read More

  • Business Model Innovation Essay

    866 Words  | 2 Pages

    Santos, J. et al. (2009) «Toward a Theory of Business Model Innovation within Incumbent Firms», Working Paper version 20.03.2009. Fontainebleue: INSEAD.

    Read More

  • The Art Of Self-Service At IKEA

    1195 Words  | 3 Pages

    According to Senge (2006), service innovation includes services, technology, and new organizational models, different form of leadership, new procedures and business models. IKEA used service innovation and its processes to increase its sales, operation, which promote a steady growth. However, IKEA innovative services not only create new and better service for consumers who needs a good impression, but also focus on how to allocate available resources in particular ways for consumers to use in order to co-create value with seller. The clients as resource integrators focus on service and logic which is the foundation of service innovation to co-create value (Carnegie, 1998). Given these factors, IKEA implemented

    Read More

  • Disruptive Innovation: Innovation And The Innovation Process

    1867 Words  | 4 Pages

    This definition has extended the power of the theory to explain different types of disruptive innovations across a wide range of industries (Schmidt and Druehl, 2008).

    Read More

  • Essay On Evaluating Opportunities In The Changing Market Environment

    995 Words  | 2 Pages

    It is the responsibility of businesses to be dynamic so as to provide consumer with better products and offering to meet new needs. Competition encourages innovation. This not helps the or...

    Read More

  • Essay On South Korea

    1888 Words  | 4 Pages

    Both government and industry play an important role in the country’s innovation system, and whilst state-led research and education have provided a robust capacity for innovation, South Korea’s economy is dominated by business conglomerates called Chaebol (E.g. Samsung, Hyundai, LG electronics, and Pohang Iron and Steel Company amongst others) throu...

    Read More

  • Learning And Innovation Essay

    914 Words  | 2 Pages

    1997). By reviewing the literature on learning and innovation, we try to answer the following

    Read More

  • Innovation And Internationalization Essay

    2105 Words  | 5 Pages

    The economist and business expert, Joseph Schumpeter have argued that industries must incessantly revolutionize their products by continuously looking for better ways to satisfy their customers with improved quality, better and enduring services at a price that is beneficial to both parties. Taken at a face value, innovation will appear to be crucial to the continued success of any organization. The common trend in most of the articles read is that innovation often lead to internationalization; i.e. if a company want to become a player in the international market, it must make changes to its product that will make it more appealing to an international audience. This argument poses some

    Read More

More about Samsung Smartphone Service Innovation

Open Document