Benefits Of Facebook Essay

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Facebook: An effective means of online marketing in Dumaguete City
Social networking has been progressively increasing popularity over the years in the world. Online marketing using a social network is an effective means to use in today’s time. One of the most effective means in online marketing is Facebook. Facebook is a social network that is full of users who are constantly online around the globe. It is a means which is easier for businesses to connect with customers and expose businesses to other potential customers. Though there are claims which reveal the flaws of Facebook and the ineffectiveness of it for business needs, but there are studies and evidences which prove that Facebook is indeed useful and effective. Facebook is the most …show more content…

There are some actions of some users that are not beneficial to businesses. Although Facebook is necessary and advantageous for business needs, it is not perfect. There are problems that would occur and failures that would happen. The downside of advertising in Facebook is that there are people who are capable of posting anything negative on anyone’s fan page. While interacting with customers in Facebook may be pleasing to hear, there are some people who might produce a bad image towards your business. Therefore a business fan page needs to be checked from time to time to prevent any unwanted attention, false allegation and such (Webster). Those who use Facebook may encounter these particular users when they attempt to market their products or services in Facebook and such users may cause great problems towards the image of the business. Those users might be from competitors who have fake profiles to hide their identity according to some studies. They might comment negative things towards a fan page and accuse them of false allegations because of the reason to destroy their reputation. In addition to that, there are also users who are nuisance and these are spammers. Spammers are users who send a bulk of messages in an indiscrete manner. There are also Joy buyers. Joy buyers are people who refuse to buy an item at the last minute. Since there are disadvantages concerning facebook users, there …show more content…

10% use 3 to 5 days. 3.33% are others which he specified once a year. This proves that there are great numbers of people who use Facebook daily in Dumaguete City. 72.97% use Facebook for social purposes while 27.03% used it for business purposes.
70.37% of those respondents who used Facebook for social purposes answered that they have seen business fan pages while 29.63% answered that they have not. 59.26% were interested in buying their products while 40.74% answered that they were not. 23.53% of those who interested bought their products through the store while 58.82% of them purchased through Facebook by simply sending a message to the business. 17.65% never engaged in buying their products. 82.35% would share this. 17.65 would not. Out of the ten respondents who owned business, 90.91% of them use fan pages while 9.09% of them used Facebooks ads. 90.91% use says that their customers and sales have increased and that they would recommend this to other businesses. The 9.09% had negative responses which they did not really succeed at online

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