Ben & Jerry's

When two childhood friends decided to go to a $5 course on ice-cream making in Penn State, little did they know that course would soon change their lives forever. After making a $12,000 investment, Ben Cohen and Jerry Greenfield opened Ben & Jerry’s Homemade Ice Cream Parlor in Burlington, Vermont in 1978. Since its inception, Ben & Jerry’s has not only been a force to be reckoned with, but what has made them particularly special is their genuine care for the planet, people and profit. Their devotion to the environment is visible through the promotion of their business practices, culture and their commitment to their product mission. The way Ben and Jerry have handled their business is through the continued use of sustainable practices throughout

These community-based projects improve the quality of life for the environment, without making supporters feel like Ben & Jerry’s is completely worried about helping with an expected monetary return on their investment. The company displays their love for the community through social media shutouts, sharing photos of hard-working employees enjoying their job, engaging the community on national topics like same-sex marriage and more. The company also uses their pre-tax profit to distribute over one and a half million dollars annually to provide grants to organizations, specifically targeting Vermont, their hometown and others across America. The corporate social responsibility actions the company has taken thus far has not only benefitted the company by displaying a positive public awareness image, but also benefits the community by helping those in poverty situations, rewarding positive behavior from volunteer community service projects and uniting supporters for a common cause. Ben & Jerry’s has consistently gone above and beyond to prove that it is more than just ice cream that attracts fans and continues to keep loyal

In his adolescent years, he began working and using a horse and wagon that carried his family’s homemade ice cream for over 30 years where he sold to surrounding neighborhoods, restaurants and small candy stores. It wasn’t until 1959 when he was inspired and came up with a company idea. At that time, ice cream was becoming less and less inexpensive and that’s when Reuben decided to go the completely opposite way and create a higher-end ice cream. He decided to come out with an ice cream using all-natural, high quality ingredients that resulted in making the cost more expensive. To coincide with the expensive price tag, he came out with the name Haagen Daz which gave it a foreign, luxurious name that played a big part in its