Marketing Information For Starbucks

Company Information

The multi-billion dollar company Starbucks has become a popular destination for coffee lovers in many countries. So far, Starbucks has shops located in over nearly 50 countries: Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus, Czech Republic, Denmark, Egypt, El Salvador, England, France, Germany, Greece, Hong Kong, Hungary, Indonesia, Ireland, Japan, Jordan, Kuwait, Lebanon, Malaysia, Mexico, New Zealand, Netherlands, Northern Ireland, Oman, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Scotland, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United States and Wales. Since the

The brand “Starbucks” is one of the most recognizable brands in the coffee industry. Not only is it considered a great workplace, but it is also ranked 91st in the best global brands.
Products of the highest quality: Offers premium coffee, milk, and snack variety.
Location and aesthetic appeal: Another key point Starbucks incorporates, as it targets premium, high-volume locations in locations with higher wealth customers in high-volume settings. Not only do they target high-wealth customers by location, but they also focus on creating a visual appeal that fits in with each culture.
Great staff: The company is known for the highly knowledgeable employees.Employees of the Starbucks Cooperation are suggested to utilize their time at work to “inspire customers in legendary ways” by incorporating the “Five ways of being”. These five ways of being (the 5 “Be” statements) including: Be welcoming, Be genuine, Be Considerate, Be Knowledgeable, and Be Involved.
Social Responsibility Initiative: To show a local social responsibility, the stores donate the leftover pastries and snacks to local old age homes or community

Starbucks must be able to adapt to new cultures to continue competitive advantages.
Opportunities:
Emerging Markets: Joint Venture entry with India, as well as expanding in developing markets.
Expanding Products & Offerings: With this intention, the company has ventured off from their traditional shop of coffee, teas, juices, and pastries. Additionally, Starbucks expanded to selling merchandise. Potential market growth can bring new opportunities to the company.
Technological Advances: Originally, this company 's loyalty program was strictly through the loyalty “Starbucks Card”. Customers could view their account online. As smartphones get more advanced, so did the Starbucks App. Through the use of the Starbucks App, customers are able to pay through the app by simply scanning the card, then receiving the points. As technological advances continue, so will the continuation of technology innovation in the company.
Threats:
Increased competition: Granted that there are much lower priced stores that offer similar products for lower prices such as McDonald’s, Tim Hortons, Dunkin Donuts, and Local shops. Other high-quality stores in a higher degree of competition such as other specialty coffee shops such as Timothy 's or Second