Review & Tutorial: BeautyCon Box I’m sure you guys heard about the BeautyCon box many times before -- so many YouTubers are leaving raving reviews on this quarterly beauty subscription service. But it was not until I received my first BeautyCon box myself (thank you, Beautycon, for this exciting opportunity!) when I realized that it was by far the best box I’ve ever received. You know, when brands are saying that their box is “curated” in my skeptical mind I’m always thinking, “Okay, aren’t all of them are supposed to be curated?” But when it comes to the Beautycon Box, you can really feel that there was a lot of thought and planning behind this box. With exception of just one product (the tanning product as I never use a fake tan), I love …show more content…
Oh, I almost forgot to mention that this #1: Flutter Lashes - iSlay Lashes. This is a limited edition of falsies created in collaboration with YouTuber and Instagrammer @MakeupShayla. I really loved this set and wore it at least five times in real life and on the blog (for instance, here). #2: DUO - Lash Adhesive. It’s my absolute favorite lash glue which explains why I forgot to include it in the shot. I’ve been using it with this and other sets of falsies non-stop ever since I received it in my BeautyCon box. #3: Jouer - Essential Lip Enhancer. During the cold season, my lips are really struggling and this lip product by Jouer is one of the things that helps to recover my lips. I actually already tried and used two tubes of the same product before and it’s definitely one of the items I would …show more content…
When it comes to makeup, I was very satisfied with the selection, especially because this box was mostly about makeup and not hair products as many other beauty subscription boxes do (I can’t even explain how many hair products I currently have in my collection! I would rather had that much makeup though!). In other words, I’m highly satisfied with the products in the BeautyCon box set and it’s something that I would definitely continue
Lash Out Beauty is owned and copyrighted by Kendra Auga. Kendra is a licensed esthetician that performs beauty services on her own. The company started off as a hobby and was home based in the beginning of 2012, as the business grew the client list did as well. The brand was finalized and launched in late 2012. Lash Out Beauty offers facials, waxing but most importantly lashes.Semi-permanent eyelash extensions are synthetic eyelashes that are applied individually to each natural lash. They are applied by an intricate and exact process and must only be applied by a licensed professional. Eyelash extensions add thickness and length, in addition to darkening the appearance of your lash line. They are great for special occasions as well as everyday wear. They last indefinitely with regularly scheduled touch-ups.To have Lashes put on at Lash Out range between 50-60 dollars for a full set. After a full set is applied, two weeks later refills are performed ranging at about30-40 dollars. Facials start at $30 and can be bought by the number of sessions. About 80 Percent of her customers are regulars and have their lashes done every two weeks.
Ulta Beauty's macro-environment consists of being demographically open to targeting a wide variety of age groups as well as income. Ulta's focus right now is to expand father by targeting Millennials. They are doing this by creating an app called 'Glamlab', where customers can test out products digitally and generate more online sales. This is Ulta's way to keep up with the cultural changes in the macro-environment. (Jul 2017) Natural issues that may arise with the go green movement may be some of the products Ulta carries that test on animals. There brands include some of their more profitable brands like Benefit and Estée Lauder. (PETA 2017)
The transition to modern consumerism involved not just the introduction of responsible product formulation, but fundamental transformations of social behavior. Women were at the heart of this development in the cosmetic industry, and we will consider the contributions of two of them: Annie Turnbo Malone and Madame C. J. Walker. These women and their contemporaries paved the way for Estee Lauder and Mary Kay Ash in our time.
According to 10 Weird and Wacky Beauty Facts by Andrea Lavinthal, in ancient Greece, the most sought-after hair color was blond. Not many Greeks were naturally blond, so light hair was probably perceived as beautiful because it was so exotic. Women would lighten their hair using plant extracts or arsenic. They also washed their locks with a mixture of ashes, olive oil, and water. She also explained how “it was a shame that extension weren’t available during the Heian period when a Japanese woman’s beauty was judges by the length of her hair, since the ideal was considered almost two feet longer than her waist. We’re assuming that ponytails were a popular hairstyle back then.” There are many other crazy facts about beauty facts like Vaseline makes your eyelashes grow and can take off makeup, or if your finger nails are discolored from using dark polish, use a slice of lemon on them and they will regain their color (The beauty magazine, Roselyn Miller, pg. 67). Going into the field of Cosmetology helps you express yourself and it brings out your inner creativity. That is one of the many reason I love this line of work, because when I do hair it lets me express myself while creating a hairstyle of my own. The first time I started doing hair was when I was about 10 or 11, I was a natural! I want to be able to know my clients and exactly what will look right on my clients and read people, so I would know what they do like just by talking to them. I need to learn to separate family from business. I do know some things about this field I before this assignment that cosmetology is not just about doing hair, it’s also about learning about the Skin; Doing make up, eye lashes, etc. You also learn about nails; doing a...
Since glitter is so hard to remove, I started with two coats of a glue-based base coat. After that dried, I painted two coats of Cover Girl's Lav-endure polish. I was disappointed with the consistency of this polish which was streaky and thin. After two coats, there were splotchy streaks that showed some of the nail underneath. I would have needed three or four coats for a perfectly opaque manicure. Even though I have a large selection of Cover Girl polishes, I tend to avoid using them unless I need a specific color, or I'm using it as a base of sorts. In this case, the lavender was only a base for the glitters.
Dove started the campaign “ Real Beauty” in 2004 . The campaign’s objective was to change the women’s perception for their definition of beauty. The Dove Real beauty campaign is a marketing campaign established in order to widen the definition of beauty as well as provoke discussion on what our society deems beautiful.” The campaign consists of 4 stages of advertising. The first phase placed initial advertisements that focus on featuring women of all ethnic groups and shapes . The second phase uses commercial advertising on television it targets young women . The third phase uses print advertisement that targets older women on the 50+ age range. The last, phase of the campaign is a video that has been trending on social media across the world. In 2004, Dove employed researchers to conduct a survey in order to study how much women are satisfied with their own beauty . As a result 2% of women that where interviewed in the 10 countries chose the word beautiful to describe themselves, and very few chose the word gorgeous and sexy ” (Ercoff,2010). The Dove Campaign for Real Beauty was created soon after with the hope of raising that 2%statistic.
In the short reading, The Cunning of Cosmetics, by Jeffrey Kipnis, he begins by explaining what architecture is reacting to and how it effects the direction it is going in. As a result from explaining this, he starts to ponder on his job on Herzog & de Meuron and question, “When did my infatuation with HdM’s work begin?”(Kipnis 23) he starts to realize that buildings have the “Ability to insinuate itself into my psyche” without forcing itself upon someone. He is able to analyze this in the magazine he was reading Arch- Plus by Nikolaus Kuhnert and see how he separated the magazine into two sections – Ornament and Minimalism, through this he able to explore prime examples such as Signal Box and Ricola Europ, explaining how the use of their materiality and modern ornamentation can give a “Erotic allure…the sirens of the Odyssey”. Overall he is clarifying that
Nivea already has an existing, loyal, international customer base and they are ready for a product to progress with them as their needs change in the twenty first century. There are many facets to the American woman. She is a corporate leader, a devoted wife and mother, and a trendsetter. In order to capitalize on the trend of cosmetic transformations, it is imperative to introduce a product that will not only achieve the results that surgical procedures promise, but to keep it affordable and convenient. Nivea Derma P2 achieves that goal!
After studying the cosmetic market we can identify a series of needs in this market:
Surveys showed women in general lacked confidence in their appearance and would not describe themselves as beautiful or attractive. For example, Exhibit 4, "The Real Truth About Real Beauty: A Global Report” shows that 44% of women in the United States in 2004 “do not feel comfortable describing [themselves] as beautiful”. Marketing the idea that women in their natural forms are indeed beautiful and should be accepted by society was the premise of the whole campaign. This idea was a effective because it identified the consumer’s feeling and attitudes towards beauty and responded to it. Instead of having to market different products, Dove’s motion to challenge society’s views on what defines beauty was indeed a successful maneuver to bring millions of consumers to identify more closely with the brand. It also was a marketing campaign that had a very different message from other beauty products at the time, which made Dove stand
Makeup has transformed the lives of so many individuals and continues to play an important role in the daily routines of many women (and those men who choose to wear makeup). [Pause] The main reason why makeup initially became integrated into the daily lives of many individuals was to help conceal facial features that people were insecure about. Now, as of 2018, makeup has helped many people in terms of their general self-confidence. The stereotype that makeup is used to impress others is as far off as one can get. No individual would put so much time [Pause], effort [Pause], and education [Pause] into a task that is only to impress others. It is nice to present our self-expression to others, but it all reflects how one feels. One can change
Nowadays, people attach great importance to appearance. In order to meet different customer needs, each company in cosmetic retailer industry provides various beauty products to customers. Skincare, make-up, hair care products, body care products, perfumes, health and beauty supplements are included.
Beauty product can be defined as cosmetics; materials and devices made and sold for the purpose of enhancing the physical attractiveness of users or in other words, as any product, especially a cream or lotion, intended to improve a person's appearance . We live in society where people nowadays are very obsessed with beauty and spending so much money on beauty products. Since we were children, the society taught us that beauty is happiness, wellness and everything. This creates a mindset that only attractive physical appearance is beauty, even though ‘beauty’ is a very subjective word where it can apply to many things. It is a rare sight these days to
For this assignment Amy and I chose cosmetics and toiletries. A cosmetic is a preparation or substance that is used to alter certain parts of the human body it can change the odours or appearance of the body, clean it or protect it. Some of the items in this industry that are included in the description of the cosmetics and toiletries industry are hair care products, makeup, bath, shower and skin care products, fragrances, male grooming products, oral hygiene products, female sanitary items, deodorant and moisturizer and other cream. After several attempts at researching where cosmetics are produced and manufactured, we found that is very rare for most makeup and toiletry brands to be made in Australia after calling and enquiring to many different companies we found that most products are shipped from America or the UK. However, we did find that Procter and Gamble produces Billie goat soap in Australia and all of Lush’ products are manufactured in Canterbury in Sydney.
Cosmetics are defined by the statement, "a product applied to the body, especially the face, to improve its appearance." Are women too reliant on cosmetics to improve their self-image? Cosmetics are a major factor in millions of lives whether that be from self-confidence to make up for a play. As the years go by cosmetics continue to improve on efficiency and availability. Dating back to ancient Rome the term cosmetics was used differently. They simply used it as a way to mask body odor by covering themselves in perfume (Chaudhri, 164). The use of cosmetic products have evolved drastically.