Bass Pro Shops Advertisement Analysis

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For my advertisement, I have chosen Bass Pro Shops main television commercial for the 2017 season. Bass Pro Shops is the largest and most widely known outdoor store in the continental United States. While this commercial in a nut shell has celebrities, professional athletes and widely known spokesman, gradually speculates on the store at hand, where the montage is a roundabout throughout a Bass Pro Shops location (somewhere down south) showing almost every department with a host holding an example of the product from that section, while doing this the camera manages to capture the magnificent atmosphere of the store around you. Instead of trying to sell one product in their advertisement, the main goal was to get you into the store by showing you how unique it really is. The targeted …show more content…

This ad didn't give off a strong behavioristic segmentation because the store is meant for all, not just a select few. Demographic analysis of this advertisement shows that all ages, are welcome along with all races and including three ethnicities in the commercial alone. This store is not an expensive store, so that means anyone from low-middle class to upper class can indulge in their products. I would think that Bass Pro Shops is actually targeting families to come to their locations because of the line "fun for the entire family" is used quite often. The psychographic evaluations points to one topic and that is outdoors, with a headline across the stores roof saying "outdoor world" it's hard to compete with any other store on what kind of store they are. Hunting, fishing and boating are the three areas that are weighed on the most at this store, but any avid outdoorsman would make a 10-mile detour just to step foot in the store. The geographic segment of this advertisement is bias on

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