Audience Engagement Plan Essay

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Supplies needed: ● Pairs of students will need access to at least one smartphone ● PowerPoint link ○ https://docs.google.com/presentation/d/1WeXWhpFat0fWKmejLk7qEa8s3QGwmx3P0f68PxvZhu4/edit?usp=sharing ○ Additional material that may be incorporated: ■ http://joymayer.com/2011/06/16/a-journalistic-obligation-to-identify-and-attempt-to-engage-the-audience/ ● Joy Mayer questions ○ joymayer.com/2013/02/11/whos-your-audience-and-other-questions-for-reporters/ Time of lesson: One class period Paragraph description: ● This lesson will support students as they begin to consider the value of audience engagement. Students will define and explore the meaning audience engagement, create connections concerning the value of audience engagement to …show more content…

● Why is audience outreach and engagement important? ○ Should also answer: ■ Why is the audience important to the publication? ● What does a relationship between a publication and its audience look like? : ○ *These questions should draw connections to the purpose of a publication. ○ Sample questions to ask while analyzing the relationship between a publication and its audience: ■ How can a story impact the audience? What can the audience do with a story? Detailed step-by-step lesson plan: ● Bellringer: Students tweet a response using #ELHSjournalism (sample tweet handle) ○ Why is it important for a publication to know its audience’s opinions, wants and …show more content…

Journalists must be careful and fact check before continuing to share information via social media. ● Students should conduct an investigation to determine the pros and cons of several common social media outlets for media marketing. ○ Use information from article. ○ Consider personal experience to analyze the function of each example of social media. ■ For example, I know I can organize groups of people with Facebook and save information over long periods of time. Could this media be useful for marketing news? ○ Students may complete additional research with their personal technology or a laptop computer. ■ Distribute laptops in possible. ● With the remaining class time, students will synthesize their ideas about the pros and cons of social media by creating a blog post, infographic or brochure. This assignment should emphasize: ○ How journalists can effectively use social media for media marketing ○ The pros and cons of the common platforms ● Give students the rest of the period to work on the investigation and complete the accompanying worksheet. ○ https://docs.google.com/document/d/1I5a4jHMGopGkfd8RC_gjDbusYOUxvu-Cdk5wcynKrt8/edit Evaluation

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