Supplies needed: ● Pairs of students will need access to at least one smartphone ● PowerPoint link ○ https://docs.google.com/presentation/d/1WeXWhpFat0fWKmejLk7qEa8s3QGwmx3P0f68PxvZhu4/edit?usp=sharing ○ Additional material that may be incorporated: ■ http://joymayer.com/2011/06/16/a-journalistic-obligation-to-identify-and-attempt-to-engage-the-audience/ ● Joy Mayer questions ○ joymayer.com/2013/02/11/whos-your-audience-and-other-questions-for-reporters/ Time of lesson: One class period Paragraph description: ● This lesson will support students as they begin to consider the value of audience engagement. Students will define and explore the meaning audience engagement, create connections concerning the value of audience engagement to …show more content…
news publications, and explore the applications of one social media tool (i.e. Twitter). During this lesson, students will need to take notes, reflect on the relationship between a publication and its audience to respond to questions, and collaborate to post several tweets. Essential questions: ● What does “Audience outreach and engagement” mean?
● Why is audience outreach and engagement important? ○ Should also answer: ■ Why is the audience important to the publication? ● What does a relationship between a publication and its audience look like? : ○ *These questions should draw connections to the purpose of a publication. ○ Sample questions to ask while analyzing the relationship between a publication and its audience: ■ How can a story impact the audience? What can the audience do with a story? Detailed step-by-step lesson plan: ● Bellringer: Students tweet a response using #ELHSjournalism (sample tweet handle) ○ Why is it important for a publication to know its audience’s opinions, wants and …show more content…
needs? ○ It may be beneficial to organize students in pairs for this assignment. ● Presentation: Three categories of engagement (present/discuss): ○ Students should take notes ○ https://docs.google.com/presentation/d/1WeXWhpFat0fWKmejLk7qEa8s3QGwmx3P0f68PxvZhu4/edit?usp=sharing ● Link: ○ Students should brainstorm story topics and angles they believe could be used in their student news publication. ■ Students may work in pairs. ■ Record the three topics/angles below notes. ○ Once students have a list of three ideas, they should answer the following questions and record their answers with their notes: ■ Who’s your audience for each story? Discuss and record answers to questions 4,5,6 in the following link: ● joymayer.com/2013/02/11/whos-your-audience-and-other-questions-for-reporters/ ● Closer: ○ Stop & Tweet: Students tweet a response using #ELHSjournalism ■ Think of a topic you would like to do a story on and tell whom your audience for that topic would be. Evaluation tool: ● Tweets ● Notes ● Students discussion Topic of second lesson: identifying a publication’s audience and effectively communicating Week 16, Days 2-3 (second lesson) Lesson title: Audience: How is it identified and how can we, representatives of a news publication, reach it? Supplies needed: ● Case studies from JEA.org: ○ https://docs.google.com/document/d/1EbnBl1PuYWtMQ0s-gVAULtGTxNh5A127ma01ZrOsLrE/edit?usp=sharing ● Additional helpful resource: ○ http://www.americanpressinstitute.org/publications/reports/white-papers/10-tips-understanding-audiences-targeting-new-ones/ Time of lesson: ● One class period and a maximum of 30 minutes for homework Paragraph description: ● This lesson will primarily focus on supporting students as they work to identify the audience for their school publication. In addition to gaining practice with identifying the audience of a publication, students will explore social media options for communicating with that audience. Specifically, students will analyze two case studies that highlight powerful connections between social media and journalism. Essential question(s): ● How can a publication identify its audience? ● How can a publication communicate with the audience? Detailed, step-by-step lesson plan: ● Create at least four stations by taping up large butcher paper (each a different color) ○ Label stations: Twitter (blue), Facebook (green), Instagram (yellow), and Tumblr (white) ● As students arrive, distribute sticky with colors that match each station ○ First five students should receive one color, second five receive another color and so on. ● Students should find their seats and read the directions posted on the board. ○ Directions: ■ Use sticky notes to record one way each type of social media can be used to communicate with an audience. ■ Once finished, discuss. ■ Use sticky notes to rotate a second time to identify the role each type of media should play for the school publication. ■ Once finished, discuss. ● Transition into a lesson about audience. ○ Types of audiences activity: ■ Sketch out a simple graphic organizer on the board. ● Graphic organizer: three bubbles ○ Label 1st: target audience ○ 2nd: primary audience ○ 3rd: secondary audience ■ Students should take down notes (copy graphic organizer). ■ Prompt students to add details about each audience to each bubble. ● Students may take out technology to research and find details. ■ After 5 minutes, discuss student findings. ■ Discuss what these specific audiences look like at the local level. ○ If students are having difficulty or need additional support, consider using the second link in the supplies section to provide some notes. ● Transition into case study examination activity (25-30 minutes in length). ○ Distribute case studies. ■ https://docs.google.com/document/d/1EbnBl1PuYWtMQ0s-gVAULtGTxNh5A127ma01ZrOsLrE/edit?usp=sharing ○ Students should read case studies and annotate. ○ Students should complete analysis worksheets. ■ Homework if not completed ○ Students should come prepared to discuss on the following school day. ■ https://docs.google.com/document/d/1bUbw-KUZbMo6vDU8wzL1oRVWUTR7vkl8Ikou-6f6H6Y/edit Evaluation tool(s): ● Observation of classroom discussions ● Analysis worksheets ● Butcher paper with Post-it notes Topic of third lesson: collecting data and evaluating tools Week 16, Days 3-4 (third lesson) Lesson title: Collecting Data: Evaluate means/tools to be more efficient and accurate. Supplies needed: ● Guidelines for using data to inform the creation of a publication ○ “Using Social Media Effectively” PowerPoint from JEA.org ■ Discuss/answer: How do students decide which social media tools to use? ● Handout investigating the value of different tools. ● Rubric to guide expectations for sample responses. ○ Article: ■ http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/ ○ Social Media Investigation: ■ https://docs.google.com/document/d/1I5a4jHMGopGkfd8RC_gjDbusYOUxvu-Cdk5wcynKrt8/edit?usp=sharing ○ Social Media Investigation Rubric ■ https://docs.google.com/document/d/1-p27klioUG-112BojhjmT6ZHB3Jae66f1CKjQyAn2E0/edit?usp=sharing ○ Social Media Post Rubric ■ https://docs.google.com/document/d/1vzxD72W9gaMNuEYR5rrqYQHB6ErX1PGS6drvxhtLkcc/edit?usp=sharing Time of lesson: ● One class period Paragraph description: ● Students will explore a variety of means for collecting data from an audience. In addition, students will discuss the importance of evaluating social media tools to select options that are best suited for their journalistic purpose. Essential question(s): ● How can a publication collect data from the audience? ● What makes a social media tool effective for collecting the right data? Detailed, step-by-step lesson plan: ● Teacher should pass out the article “8 Key Takeaways about Social Media and News.” ○ http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/ ○ Be sure to point out the article was published in 2014. ○ Students should read the article and record answers to guiding questions. ■ Example questions include: ● Where do U.S. adults find their news? ● Explain how U.S. adults incidentally find their news on Facebook. ● What type of news is the most popular on Facebook? ○ Lead a brief discussion about what students found interesting or surprising about the article. ● Students should use their notebook to take notes on using social media effectively. ○ Create PowerPoint that describes several different types of social media. ○ Cover any ethical topics related to using social media for marketing. ■ Discuss how constant updating results in unreliable information at times.
Journalists must be careful and fact check before continuing to share information via social media. ● Students should conduct an investigation to determine the pros and cons of several common social media outlets for media marketing. ○ Use information from article. ○ Consider personal experience to analyze the function of each example of social media. ■ For example, I know I can organize groups of people with Facebook and save information over long periods of time. Could this media be useful for marketing news? ○ Students may complete additional research with their personal technology or a laptop computer. ■ Distribute laptops in possible. ● With the remaining class time, students will synthesize their ideas about the pros and cons of social media by creating a blog post, infographic or brochure. This assignment should emphasize: ○ How journalists can effectively use social media for media marketing ○ The pros and cons of the common platforms ● Give students the rest of the period to work on the investigation and complete the accompanying worksheet. ○ https://docs.google.com/document/d/1I5a4jHMGopGkfd8RC_gjDbusYOUxvu-Cdk5wcynKrt8/edit Evaluation
tool: ● Answers to questions that accompany article ● Handout ● Notes
The importance of a story is to have a purpose and meaning, through this, people are able to engage and learn with what is being told to them, it has to have a connection to the past, bringing it to the present and to involve both the body and mind senses. Through storytelling the audience should gain an understanding and have a sense of emotion touched and come alive, they should also be able to explore the possibilities within their culture and feel a deep connection to country.
The telegraph “increased the speed with which news could be delivered and made foreign news more widely available than ever before.” (184) Telegraphers, through the use of keys and sounders, were able to have direct communications over the wires with distant colleagues. This was the first time people were speaking “online.” However, soon “ speed was everything; newspapers came to value timeliness at the expense of depth.”(184) When speed is more important than depth it shapes human culture because the public, who depend on the newspapers for accurate information, are not getting the full story they should be. In the modern media environment of today this is a huge problem. Newspapers always want to be the first to report on any happening across the world but now that they have moved to online were events are instantly reported on the competition has gotten has gotten stronger. They chose to report fast rather than fully accurate. Social media has made it so reporters don’t have to flock to the scene instead they can message people that are already there and gather their accounts. The problem that can come from this is verifying the information that they are receiving is truthful or
As a public relations practitioner, it is important to follow guidelines when developing a strategic communications plan. By following a step-by-step guideline, over time, consistency will develop and the margin for error will decrease or that is at least what one can hope for. The six steps to creating a well-organized and strategic communication plan includes identifying the situation, research, strategy, action plan, implementation, and evaluation. In this paper one example per step will be provided to deliver a complete understanding of each step and ensure the reader is clear on the step and function.
Also, SMEs (Small and Medium Enterprises) are able to use social media in customer engagement because capital costs are cheaper than any events for promoting the product. One reason for using Facebook page is interactive. People who are a fan page are able to post photos, texts and videos in wall page. So some companies launch campaign about favorite photos. Fan page posts photo on the wall. If these photos are high rank of hit like, the owner of that photo will get a prize. What is more, companies are using Facebook page to communicate with follower. If companies make good conversations with follower continuingly, it makes people or fan page feel comfortable to comment. Thus, they will be familiar with the companies. Second is “rich information” which means the ability to provide information. The companies can provide public information about the product or service easily. And they can add photo or video clip and links, which is part of the information that may be contained within product or companies on blog or page and also, Fan page can also provide further information or inquiries. Third is “viral marketing” means being able to tell. It is the most important of the Social Network on the Fan marketing activities. For example, companies create activities after that fan page share the news via Facebook, hit like button, press the Fan people to express their
State Topic: My purpose is to inform you on the history of social media and what it is doing for us.
Social media in marketing is used as an apparatus that builds an identity for a brand and gives awareness that they thought they could have. It does not only respect buyers, but also customer allegiance. Social media is widely-ranged so it can be used in whatever way that best conforms to the strategy and wants of the business. In accordance to the social media marketing report of 2014, a considerable (64%) of marketers use social media for at least 6 hours or more and 41% for 11 hours or more weekly, more importantly nearly (19%) of marketers use up to 20 hours each week on Facebook, Twitter, LinkedIn, Instagram and many more. The report also showed 7 social media platforms that led in 2014 which are Facebook, Twitter, LinkedIn, Google+, Youtube, Pinterest and Instagram.
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
The bases of audience engagement: when reviewing the video, I noticed that all of the students appeared to be engaged. I did not observe kids looking around at their peers, and the video camera stayed in
Parsons, A. (2013). Using social media to reach consumers: A content analysis of official Facebook pages. Academy of Marketing Studies Journal, 17(2), 27-36. Retrieved from http://0-search.proquest.com.mylibrary.qu.edu.qa/
In other words, Freedom of speech and expression shall withstand and respect enough not to come across the rights of public to have a well-established truthful reports. Therefore, any journalist must convey truthful information and a good foundation spectrum of opinions on issues and do their best to obtain the reliable information by making sure it is complete, truthful and unbiased. And lastly needless to say, information that may humiliate a person should be checked critically before being
The most interesting thing I find in technology and social media when the social media first came into use, many parents were objected to the idea of their kids using them social networking sites as socializing tools. Many parents argued that the social sites and social media in general were ruining the moral values of their kids with some of them arguing that it made their kids lazy. Some of the parents ended up blaming technological developments especially in the communication sector for the immoral activities in the society. However, this is not the case today. At the present moment, many people have embraced the social media and other technological innovations which they believe has a positive impact in people’s lives. Based on the people’s changed attitude towards technology and social media, I find it very interesting to look at the reasons why the society changed its views towards the social media and technology.
Technology has come a long ways from its existence till today. In today’s modern world, people are surrounded by technology everywhere. In the present, people are surrounded by disrupting technologies every day. Today innovators are always creating new technologies that will make an impact on the daily lives of millions. Technology has made the lives of many people easier. The influence of technology has made an impact on social media. Social media has impacted the society in many ways. Whether it is the life of an individual to how successful a company is going to be. Social media is not just about tweeting about what you just accomplished or instagraming what food you are about to eat at a very nice restaurant. The uses of social media is way broader. Now most social media companies are buying out and merging with many other companies that will be off use to them. The people of society has certainly come from a long way. Social media is influencing consumers in what they are going to buy next. Social media is helping businesses to become more aware of their impact they have on they customers. Social media has a big presence for an individual and a business. This research paper is going to be over how social media impacts an individual. Then it is going to be about how much of an impact it has on businesses. Afterwards it is going to go over the pros and the cons of social media in society. Then this research paper is going to conclude on where social media is heading towards in the near future and so on.
Think of a time when people didn’t have technology and how they had to interact, whether it had been from writing letters to using telegraphs, communicating with people was hard to come by back then. Of course times have changed and now technology has made it easier over the years, social media has become an essential part of our life whether it be on Facebook, Twitter, YouTube, and many other websites. Now days everybody is using it whether its companies using media to promote its products or even teachers to tweet out what last night’s homework was. Social media is a great tool that helps us connect with the world and communicate our ideas. Yet there are some people who believe that social media has a negative impact towards our society as they believe that people can get addicted to it, it causes them to get easily distracted, and many other dangers. Even though people have different opinions on whether social media has a positive or negative impact on society, it can be said that social media has a positive effect on society as a whole because it lets people communicate with each other easily, it has been said to improve education among children, and has helped improve the economy in the world.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
The social media is one of the most common means of communication and pretty much of knowing anything and everything around the world these days, and it is growing very rapidly. It changes and affects each person in a different way, or ways. Some may argue that social media has a bad influence on children and young adults, while most people see that the social media has a more positive effect on them than a negative one. Social media is basically the new way of keeping in touch with everything and everyone, and of even strengthening bonds between each other. This essay will argue that social media has improved communication between people, and has also improved the means of communication between them.