Audience Analysis: KPMG And Under Armour

The purpose of the memo is to communicate to you the strategies that I utilized in order to be successful when applying for positions at KPMG and Under Armour. The first section, Audience Analysis, will provide information about the companies I am applying for and who specifically will be looking at my application. The Job Description section covers what the positions entail and what the company will be looking for in a candidate. The last section, Rhetorical Analysis, contains the various rhetorical tools we learned in class that I used to make my cover letter and resumes appealing to the companies.

Audience Analysis

KPMG:

KPMG is a large international financial accounting firm known as one of the “Big Four” accounting firms. Their three

Therefore, I have been through this process before and understand how my application will travel. First, my resume and cover letter will be reviewed by the KPMG Penn State recruiter. Then it will be processed by the NYC Financial Management directors to see who gets an interview. Finally, I would have 2 rounds of interviews on Penn States campus.

Under Armour:

The Under Armour culture prides itself on having a team-oriented culture. Not only are they an athletic apparel company that supports many sports teams, they believe in a collaborative and dynamic working environment that matches the teams they support. Therefore, their website depicts how important leadership plays within their positions and look for people who are willing to tackle any challenge with positivity and a strong work ethic.

Under Armour is a very large sporting clothes manufacturer that is based out of Baltimore, Maryland with over 11,000 employees. Due the immense number of employees, the viewers of this cover letter and memo will first and foremost consist of the Human Resources department who will conduct the first round of interviews. After I pass the initial screening, the application will be passed onto a director of the Financial Analyst sector who will conduct a second round of interviews and decide my fate at the

I first would gain my audience’s attention by showing my purpose for the application and my potential as a candidate. Then, I would build interest and increase my desire as a candidate by spelling out specific experiences that are relevant to each company and the skills I gained through these experiences to strengthen my appeal as a candidate. For example, I highlighted my experience in the Consultant Training Program and the Nittany Consulting Group for my KPMG application because they are an advisory/consulting firm. Finally, I would motivate action by continuing to link my ideals to the company’s values and restating my purpose for the