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Assessing quality of customer service
Introduction importance of customer service in hospitality industry
Evaluate and report the effectiveness of customer service
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Assessment of Customer Service of Hilton Hotel Newport
This report is on the Hilton in Newport where I did my work experience
and covers the following aspects:
Part one - A list of agreed service quality criteria.
Part two - The procedures and practices used by managers and staff,
And their effectiveness.
Part three - Analysis of the customer service effectiveness.
In part one I am going to draw up a list of agreed service quality
criteria. I am going to use the service quality criteria for the
Hilton in the department I was working for during work experience; the
hotel restaurant, 'Seasons'. They have 17 customer service brand
standards which are as follows.
* Acknowledge guest at door within 15 seconds.
* Answer telephone within 3 rings.
* Use customer name at least once.
* Remove extra covers (places on table).
* Correct uniform must be worn.
* Handle glasses by base at all times.
* Offer an aperitif.
* Offer bread rolls.
* 10 minutes between courses, unless requested by customer.
* Acknowledge guest at table within 2 minutes.
* Use a tray at all times.
* Offer drink refills throughout the meal.
* Use wine trolley at all times.
* Presentation of bill within 3 minutes in a clean bill wallet.
* Customer satisfaction checked within 10 minutes.
* Thank guest for custom at end of meal.
The above are issued to all employees when working for the company to
ensure excellent service and a high quality stay.
Part Two
This task requires me to investigate the procedures and practices used
by managers and staff to achieve the quality criteria also, Acting as
a mystery customer, evaluate the effectiveness of their customer
service delivery.
The 'Seasons' restaurant is the Hilton's in-hotel food operations used
by not only residents staying in the hotel but also by guests outside
the hotel. Whether or not they are guests or residents the same
service criteria must be followed by all employees in the restaurant,
Developing learning activities for the Maersk Customer Service – CARE Business Partner is necessary to properly prepare the candidate for the position. The activities will have to be geared towards candidates who have experience and are able to interact well with people. Using simulated learning activities such as role plays, conflict resolution games and listening test in the training program for the position offered by Maersk would be effective ways to train and develop employees. Roles plays should be centered around real-life situations and be as realistic as possible. Conflict resolution can be integrated as part of a game of group activity that improves interaction between the employees and their customers. Finally, practicing listen
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
In every organization, suppliers are one of the most important stakeholders, especially for these hospitality organizations because they require their products and raw materials regularly. Hilton has good location situated in the United States while InterContinental location is situated in the United Kingdom. These are countries where getting the suppliers is not difficult because there are a lot of suppliers who are operating in different countries and are ready to supply the companies with as much products as they want. Because of this reason, these two companies have very lower get power from the suppliers. This is an effective sign for these companies.
I will be discussing the three CLAS standards have selected and determine how these standards are applied at my establishment. I will write recommendations of ways that my establishment can improve on these three CLAS standards I selected with supporting examples.
American Express is a world wide travel related service company. American Express works with both consumers and business with their financial planning as well as offers numerous amounts of credit card products and travel assistance. They have many products and services that are used throughout the world by consumers and businesses. As American Express moves towards the future, like most credit card companies, they want to be competitive and responsive to the needs of the consumer.
Miller, B. W. ( 1992). It’s a kind of magic. Managing Service Quality, 2(4) 191-193
The question that needs to be addressed is quite simple. Hilton considers their greatest asset is their frequent guest program. What happens when another company ups the stakes? Jeff Diskin, head of Hilton HHonors, needs to determine if competing with Starwood Hotels and Resorts Worldwide Inc. is the best option? Starwood has implemented a program to increase its customer base within the hotel service industry. This step would not only increase the benefits for customers but also increase the expenses incurred by Starwood. Hilton Group has to analyze the situation and act in an appropriate manner by introducing the same kind of loyalty program, competing point for point or by choosing a different tactic as compared to Starwood, which would let Hilton stay diverse.
All entries must be legible and complete and should be validated and dated promptly by the person who is responsible for ordering, providing, and evaluating the service provided.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
McDonald’s training is far more effective than most other fast food chains. There are three elements of the training that are critical to McDonald’s worldwide: service, quality, and operations. Customer service training is a crucial part of McDonald’s training.
The most prestigious name in the industry, Hilton Hotels & Resorts stands as the stylish, enthusiastic and global leader of hospitality. With over 92 years of experience, Hilton continues to be synonymous with hotel because of innovative approach to products, facilities and service. They help make traveling easier with smart design, innovative restaurant concepts, authentic hospitality and assurance to the global community.
Moreover, there are many aspects that support Hilton’s influence in the hospitality industry. One of them include Hilton’s most valuable asset, their reputation. Being acknowledged for their multiple brands of hotels and thousands of properties worldwide, they are among the top earners in the business. In a research conducted by Statista, Hilton had a revenue of $11.66 billion dollars in 2016, making them the 3rd most profitable hotel brand in the industry (....). As the brand continues to grow, they are expanding their presence in foreign lands like Saudi Arabia, Turkey, and China. Guests from all over the world choose to stay at a Hilton brand in the three countries specifically for their brand loyalty. In an news article, Hilton Hotels
The company Established in Hong Kong in 1963, Mandarin Oriental Hotel Group is. international hotel investment and management group operating ten hotels in the Asia-Pacific region. The company manages each of these. hotels and has significant ownership interests in all but Mandarin. Oriental, San Francisco and the Phuket Yacht Club Hotel and Beach.
For many important and well known companies its people are most important asset. For McDonald’s this applies as well. Employees who demonstrate positive attitudes and ability of commitment strive to be number one in customer satisfaction. For this same reason, McDonalds’s restaurants focus on attracting and hiring the best and at the same time provide the best place to work. Unfortunately McDonald’as well as other companies have to experience staff turnover. Many of these reasons consist of changing careers, going back to school, leaving the area, and even new opportunities they are offered. Although, it can be very expensive to recruit and train staff to reduce turnover, McDonald’ reinforces these steps and makes sure they choose wisely and also treat their staff well. McDonald’ needs and looks for people who want to exceed and deliver great customer satisfaction service. In order for them to make sure they select the best, they must identify quality skills, and or behaviors that applicants must demonstrate in order to be hired and be part of McDonald’s family. Every position or job description has an outline of the regular duties and or responsibilities McDonald’ want their employees to follow. McDonald’ also has a person specification where personal skills and competences can be defined of each applicant.
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring