Assess The Impact Of Social Media On Bruno Mars

Bruno Mars’s new album can be heard blaring out of every student's car on campus. The dorm rooms are filled with varieties of the newest songs as students skyrocket their popularity by sharing them with one another.The results of such a music oriented society can be concluded as being the effects of social media on music.The music industry began as a thriving industry that made enormous profits from record sales and artist touring.This success though would se a decline with the introduction of social media.Music sharing websites and file sharing saw a debut for the first time in the music industry,instantaneously bringing down the industry's revenue for hiring new talent and artists wages overall. The music industry though experienced

Utilizing these new media sources the music industry has seen a positive impact for venues, promoters ,managers, ticketing ,new artist discovery and the subsequent birth of new mega tours (Ayanso, Anteneh, and Kaveepean). Social media has enabled music business to seamlessly connect and manage their operations ,suppliers and customers (Ayanso,

Anteneh, and Kaveepean).

Social media has created the most powerful weapon of insight for the music Industry. The sheer volume of conversation,coupled with the agonistic nature of social media results in a vast body of opinion that can be minded for the insight into trends ,tastes and purchasing behavior. ("Social

Media Is Revolutionising the Music Industry - Brandwatch."). Without any direct

Many of these outcomes resulted from the tendency of fans to express intent to listen to downloads or purchase a track ,which is a strong provider of insight into buying patterns for many of the major music corporations. Social media helped the economics of the music industry like neve before by creating free self and fan promotion that replaced expensive ads and saved money.

Social media gave the music industry the potential for publishing and distribution of opinion through sites and blogs.(Anderton, Andrew, Martin). This is especially true due to the statistics Espinoza 5 that show new music tracks will 99% of the time launch from social channels.("Social Media Is

Revolutionising the Music Industry - Brandwatch."). This leaves the music industry with huge profits by leaving it with access numerous sites dedicated to sharing media such as songs and music videos that contribute to sudden and extended popularity,also inspiring others to produce spoofs or reworked versions of songs.("Music and Social Media Influence Case Study.") Another powerful and convenient asset that social media provided for the music industry;s economics was the blog.