Argument Analysis: Queensland Beer Brand

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Company Background
As an icon of Queensland, this beer brand is a way of life for the population and sports fans alike. XXXX is a product created in Milton Queensland at the Castlemaine Perkins brewery, made under Lion an entity one-hundred percent owned by a Japanese company (Lion Co 2018). The brewery has won awards such as an induction into the leader’s hall of fame for its significant contribution to Queensland development (Leaders 2018) and was named a Queensland icon (Brisbane Times 2018).

XXXX Dispute Analysis
When analysing the dispute between the XXXX workers, United Voice (union) and management, it is clear to see that the leading causes for the argument is over a new enterprise agreement (Financial Review 2018), workforce replacement …show more content…

Some of Lion’s brands are already made in New South Wales and Victoria to supply southern states (Financial Review 2018), thus demonstrating regionalism. As an NRL sponsor of the Broncos and Cowboys, the union understands that “fans will feel strongly about ensuring jobs and the brewing staying in Queensland alongside…beloved footy teams” (Queensland Branch 2018). In a strike action, one-hundred workers in Milton rallied to protect jobs in Queensland, the community gathered behind workers assisting the honk if you give a XXXX about workers campaign (Couriermail …show more content…

Immediate action should be taken to “ensure that this iconic brand is not damaged further” and the Greens have committed to stand and support the Queensland XXXX workers (Bartlett 2018). From a sociological aspect, the brand may become undesirable and lose credibility and its ‘iconic’ title, causing the XXXX support base to collapse. Losing market share and profits due to this dispute, especially in high-profile times, will impact the economy of the state. If the brewery were to close, workers would be made redundant causing an influx of unemployed workers with potentially undesirable skills to the market, thus adding more pressure to the state with high unemployment (Caldwell 2018). This may have a domino effect on the rest of the

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