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Relevant stakeholders STAKEHOLDERS Stake holders are a certain group of people that have an interest in a business. Each group have their own interests in the business. Argos has many stakeholders: Shareholders, Customers, Employees Government, Local Community, Suppliers, Financers and Pressure Groups. Normally a customer wants quality goods at a low cost. They would also want a variety of products to choose from. All customers want these things and by Argos providing them what will attract more customers because of people talking about it (Word-Of-Mouth). Argos like most business' need their customers because they are the business' income as the customers are the people who buy Argos products. The customers are a bit like a pressure group because they apply pressure to Tesco to meet their needs. Meeting the customer's needs can be things such as expanding their stores or giving more variety on certain products. Argos have feedback forms in their stores which allow customers to communicate with Argos and tell how stores can be improved. This makes Argos a more competitive supermarket. The …show more content…
The decision is a blow to families saving their Clubcard points to pay for seasonal occasions such as Christmas, when the giant retailer has until now held national Clubcard Boost "events" lasting several weeks. Writing on a hotukdeals.com forum one Argos shopper said:" Truly gutted, I save my points all year and then double up at Christmas for the children's Christmas presents. “It comes less than a year after 2.8 million Tesco credit card holders saw their cash earnings halved as a result of new European laws that forced several high street lenders to withdraw cashback deals. Tesco's new range of own-label meat and fresh produce has been criticised for using the names of farms that don't
Tesco’s objective is to be the ‘champion for customers’, and they want to achieve this by being number one in customer satisfaction. They want to grow globally and by doing this they ‘create value for customers to earn their lifetime loyalty’. Tesco is
Stakeholder is anyone with an interest in a business; stakeholders are individual, groups or businesses. They are affected by the activity of the business. There are two types on stakeholders who are internal and external. Internal stakeholder involves employees, managers/directors and shareholders/owners. External stakeholder involves suppliers, customers, government, trade unions, pressure groups and local and national communities.
In this assignment I will discuss about key stakeholders who influence the purposes of two business, the business I have chosen are Tesco and Oxfam. Also, I will be talking about interest owners, customers, suppliers, employees, trade unions and employer associations have in the business. Another point I will be talking about is why business must consider local communities and pressure groups when operating their business.
When Waitrose build new stores they ensure they are in the heart it the local community. They do this to make sure they create local employment for that community. This may be paramount when a county, town or village has a low employment rate, thus Waitrose helps this by creating new employment. Another part to the local communities are the local charity and other organisations that they sponsor. In every Waitrose store they sponsor three local organisations, which the customers can choose to support, by voting green tokens given at the till. From their website they state that ‘Each month every Waitrose branch donates £1,000 (£500 in Convenience shops) between 3 local good causes that you choose.’ This local community scheme is called ‘Community
People organization or groups that have a direct or indirect interest in a one particular organization or surrounding are called stakeholders.
As a result, the customer will most likely come back to the store they are already familiar with. To this extent, the retailers can also send out gift cards, reward cards to customers rewarding them for loyalty to the store. Some people think it is manipulating people into buying goods, but it is not true. The customer always has to choose whether to buy or not. No one is forcing them to buy anything.
Stakeholders are ‘… individuals or groups who are affected by the goals, operations or activities of the organisation (Mullins, 1999). Who are Barclay’s stakeholders and what influence do they have? Barclay’s key stakeholders are their employees, customers, shareholders and the communities in which they operate. Below is a table adapted from Sims (2003, p41) showing what stakeholders expect from an organisation. To fulfil the purpose of this assigned the stakeholders of Barclays will be incorporated within the table.
Shiller (2003) believes that stakeholder theory suggests that corporate stakeholders are divided into external stakeholders and internal stakeholders. External stakeholders include investors, creditors, customers and the government. Internal stakeholders include managers and employees and so on. Woolworths Company's stakeholders in the process of canned processed foods are as followed:
At present they Coles are regularly checking 8000 product to ensure that they remain in the lowest possible price. At the same time, Wesfarmers must come out with a different segment of own individualistic product lines where they will focus on lowest profit margin. The segment can’t be big at first. But within 10 years, they can have a reasonably strong product line consisting of 1000-2000 products. Remembering the huge market capital they have, it is not a big problem. For any foreign competitors like Aldi, it is difficult to adopt local culture completely. Wesfarmers in that case have a big advantage. Supermarkets must contain products based on the region they operate and local mangers and employee must have some freedom regarding selection of these products. At the same time, they can look out for product of local entrepreneurs representing local culture and it can increase revenue. At the same time, that will be very effective as a patriotic campaign and the image developed by such step will help to further enhance its position as the no 1 conglomerate in
Stakeholders are those groups or individual in society that have a direct interest in the performance and activities of business. The main stakeholders are employees, shareholders, customers, suppliers, financiers and the local community. Stakeholders may not hold any formal authority over the organization, but theorists such as Professor Charles Handy believe that a firm’s best long-term interests are served by paying close attention to the needs of each of these stakeholders. The modern view is that a firm has responsibilities to all its stakeholders i.e. everyone with a legitimate interest in the company. These include shareholders, competitors, government, employees, directors, distributors, customers, sub-contractors, pressure groups and local community. Although a company’s directors owes a legal duty to the shareholders, they also have moral responsibilities to other stakeholder group’s objectives in their entirely. As a firm can’t meet all stakeholders’ objectives in their entirety, they have to compromise. A company should try to serve the needs of these groups or individuals, but whilst some needs are common, other needs conflict. By the development of this second runway, the public and stakeholders are affected in one or other way and it can be positive and negative.
Tesco has been particularly successful because of its powerful brand. It has a reputation for value, low prices and for being customer focused. Its brand and associations have helped the company to expand into new sectors and markets. Tesco has also been strong in public relations, advertising and building profile in catchment areas on a local level. This local approach to marketing appears to be a key driver for success. Tesco has a good range of products, including own label products. It seeks to provide excellent customer service, and ensure high levels of customer satisfaction.
The food and staples retailing is an increasingly competitive industry. The market giants (competitors) are Coles (owned by Wesfarmers) which has 741 stores across Australia and plans to add 70 m...
Herrick, C. 2011. Woolworths revamps online strategy by upgrading supermarket app. Date of access: 02 Nov 2013
Stakeholders are interest of an individual or groups that directly or indirectly affected by the organisation’s activities, policies and objectives (Henry Frechette, 2010). Stakeholders can be divided as internal (managers and employees) and external (shareholders, customers, and suppliers) (BPP F9). Different stakeholders may have common interests or conflict interests with company. Company board members or management must take care about stakeholders’ interest. They can’t make the decision based on their own interest or their relation with others organisation. Conflict of interest will arise when interests of organisation act in concert with managers’ personal interests or interests of another person or organisations, (Anon, no date).
Stakeholders refer to individuals or groups of people that have an interest in a business. Management argues that as long as there is wealth for shareholders, then anything is done in a responsible manner and things should be done to promote the interest of other stakeholders.