Apple Logo Analysis

Apple’s logo is one of the most recognizable logos in the world. If asked to describe the picture on the back of an iPhone or a Mac, almost anyone would be able to easily explain the apple with a bite out of it. With genius men behind the brand and a 1984 themed first commercial, it only takes a moment to realize that there is probably a story behind the famous trademark. Indeed, there is was no meaning intended to be hidden within the apple, but even though no significance was predetermined, it has developed a life of its own full of hidden meanings and more obvious ones, all of which are completely coincidental. In every aspect of the business from the technological developments to public displays of the brand, Steve Jobs held complete control;

For the initial design of the Apple logo, an intricate sketch of Newton with a tree and a glowing apple along with the caption “Newton — A Mind Forever Voyaging Through Strange Seas of Thought, Alone.” Although Jobs fell in love with this initial design, when the prototype became more of a reality, he realized that the intricate label was not what he needed to bring his vision into a reality, so he completely erased the Newton design and requested a new design that was “not cute” of Rob Janoff. In order to please Jobs, Janoff presented two designs: one apple with a bite and one without a bite, for fear that Jobs with think a the bite was cute. Along with the two different apples, he presented a metallic version, striped version, and solid colored version. Jobs chose the rainbow colored apple with a bite. The rainbow colors did not possess separation lines so that it would be more difficult to print and duplicate, and the bite was on the apple to ensure proper scale so that nobody mistaked it for a cherry. Being one of the only multicolored logos of the time, and the only computer brand with an aesthetically pleasing logo, as opposed to simply the name of the brand, Jobs and Janoff successfully created a brand that drew people

One of the most famous stories of all time is the story of the “fall of man,” which also happens to be the story of man’s gain of knowledge. When Eve bit into the apple from the tree of the knowledge of good and evil, she was turning her back on God and trying to become his equal through gaining the knowledge only he had possessed. Some Orthodox Christians in Russia actually refuse to keep the Apple logo on their products due to their belief that the logo is blasphemous, encouraging the turn from God. Janoff claims that this story never crossed his mind in designing the logo, but this accidental allusion has become a large part of the company brand. The company executive from 1981 to 1990, Jean Louis Gassee, when asked about the logo said, “One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn 't dream of a more appropriate logo: lust, knowledge, hope, and anarchy.” Eve lusted for power, she obtained the knowledge, she had hope for she and Adam’s future, and she eradicated the only order of things that had ever existed in the most successful act of anarchy of all time. Even though the simple apple with a bite out of it had no intentional religious connotations, the company’s own executive