Apple Computer Incorporated (Inc.) primarily operates in the US. It is headquartered in Cupertino, California and employs 46,600 employees. Apples faces a major challenge to continue growth at the level it did when Steve Jobs was CEO. The first stage of the strategic management process is for Apple Computer Inc. to evaluate its mission statement. The purpose of this mission statement is to define in simple terms the organizations reason and purpose for its existence. Strategic planning is a leadership role and the new CEO should have his vision and share with his executive team. The Balanced Scorecard as a tool for measuring organizational performance and strategic management tools.
The mission statement for Apple is “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad (Blodget, 2013).” As a leader in innovation, the mission statement of Apple is not very innovative or inspiring, it is more like a list of products and past accomplishments.
The two factors for long-term strategy growth Apple should develop is innovation and profitability. A disadvantage Apple Inc. has in the industry is they tend to finance the expensive research and development programs while competitors piggyback off Microsoft and Intel. They have a reputation and dominant in the technological leadership in the iPad and iPhone. The iPad 4 technology was released within 7 months to the iPad 3 the reason being the A6X processor in the iPad 4 is signific...
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...rce & Robinson, 2013). Apple should continue to ensure the professional development of its managers and engineers. The talented employees have brought Apple to where they are today and keeping up with product development should be another objective. Procuring attitudinal loyalty in this type of environment is important for sustained viability and profitability (Johnson, 2013).
Works Cited
Pearce, J. A., & Robinson, R. B. (2013). Strategic Management, Planning for Domestic & Global Competition. New York, NY: McGraw-Hill.
Blodget, Henry (2013, Aug.) Apple News Mission Statement. Business Insider
Event brief of Q1 2014 apple inc. earnings conference call - final. (2014, Jan 27). Fair Disclosure Wire.
Johnson, D. P. (2013). Attitudinal loyalty: A mixed method study of apple fandom. (Order No. 3557606, Capella University). ProQuest Dissertations and Theses, , 274.
Within the last decade Apple has become one of the largest growing companies in the world and the largest valued company in the United States. According to a recent article in The Guardian, a global financial news website, “Apple set a record by becoming the first company to be valued at over $700bn (£446bn).” (Fletcher, N. 2014) This comes as no surprise to the average computer aficionado and shareholder as Apple has been making a name for itself since its inception. From its earliest Macintosh models to today’s iPhones, Apple has been a trailblazer for software, technology and revolutionizing the way we communicate on a Macro level. Their dedication to innovation, quality and service has made them
Pearce, J.A., & Robinson, R.B. (2013) Strategic Management: Planning for Domestic and Global Competition. (13th Ed.). Boston, MA: McGraw-Hill/Irwin. ISBN-13: 9780078029295
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
2: Finkle, Todd A., and Michael L. Mallin. "Steve Jobs and Apple, Inc." Journal of the International Academy for Case Studies 16.8 (2010): 49+. General OneFile. Web. 19 Oct. 2011.
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple has made reasonable management of its human and material resources since its innovational approach demands effective strategic allocation of its resources to the development and utilization of its productive resources to support its innovative investment strategies. Effective strategic control brings power to Apple’s decision-makers to allocate its resources to confront the technological, market, and competitive uncertainties which are inherent in the innovation
Apple Inc. is in a transition period, after the demise of Steve Jobs. The company seeks methods that will recover market share. The implementation is an essential part of the strategic plan and its main concern is how to diversify product offerings. In addition, retain customer loyalty and be a leader in the mobile marketplace. Moorman (2012), “ Apple has used these principles to become the world’s most valuable company (measured by market capitalization) and one of world’s most valuable brands” (para.6). The program directs the following areas of concern: short-term goals, specific functional tactics, outsource nonessential functions, and plan an effective reward.
is yet to reach its maximum potential. Truly a unique entity in its accomplishments and organization, apple through the conviction and leadership of Steve Jobs its founder and then CEO; have pioneered the revolution of mobile technology. When it comes to strength, apple Inc, has a great marketing team with great marketing and advertisement capabilities, strong brand awareness, a strong and extensive distribution channel, and most of all a vertical integration and the most obvious which is customer loyalty. With the acquisition of valuable companies such as Beats, WhatsApp, mobile payment systems with the IPhone 6, wearable gadgets like the IWatch, apple uses these opportunities to satisfy its loyal
Plan of Action: Apple’ main philosophy is to continue to have creative ways of thinking, have a business model of direct sales, provide customer services, and provide Apple named products (Jinjin, 2013). The business is dedicated to bringing about the most excellent user involvement to its clients via its ingenious software, hardware, and service delivery. Apple’s plan of action advantage is that it has a par...
From 1980 to 1996, Apple’s competitive range in the PC industry was rocky. Although Apples products were unique and well built, they were overpriced compared to competing products from IBM and others. As competitor prices dropped, Apple prices stayed the same and the company saw a decline in sales as customers opted to purchase from its competitors. John Sculley, former CEO of Apple, took many steps to improve the company’s competitive advantage. One of those steps was to compete with price by producing a low-cost computers that appealed to a mass-market. The second step was to form an alliance with rivals IBM and Novel in order to create new operating systems and applications...
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
Apple, Inc is a well known name in the computer technology world; Apple, Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Yoffie & Slind, 2008). This paper will focus on Apple Inc., strategic management and why is it critical to the success of the organization in meeting its goals and mission. It is therefore important to define strategic management, according to Certo, Peter & Ottensmeyer, (2005), strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have a successful strategic management plan, the mangers must learn to think strategically and have the ability to evaluate their environment and develop new ideas. Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market.
Hitt, M., Ireland, and Hoskisson, R. (2009).Strategic management: Competitive and Globalization, Concepts and Cases. In M.Staudt & Stranz (Ed).