Anime as Japan's soft power in Indonesia

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The World War II had ended, yet Japan still has a reputation problem from other Asian countries. They still think that Japan hasn’t shown a deep remorse of the war dead, especially for the war victims from the related countries. On the other hand, Japan itself has been trying to rebuild its international image. Soon after the World War finished, Japan started whittling down its military force. It made non-military force, also known as soft power, as Japan state’s new force to get the trust back from other countries afterwards. According to Nye (2008), the term of “soft power” means to get others to want what you want through attraction rather than coercion or payment which rests on culture, values, and policies.
In Indonesia, the medium of Japan’s soft power is quite diverse, such as manga, anime, cosplay, etc. They are all though cultural acquaintance. Sumo is the newest medium which was acquainted. In August 2013, Indonesia hosted a Sumo tournament in Jakarta, the capital city of Indonesia, as a commemoration of diplomatic relationship between Indonesia and Japan for 55 years. Despite there are some mediums in Indonesia, anime and manga are two of the most powerful mediums in Indonesia. These cultural products seem to have the best of both worlds, distinctively Japanese in style and yet have universal appeal among the youth (Lam, 2007). They have been remained in Indonesia for quite a long time. Anime has been broadcast on national television on Sundays. However, it is getting less frequent in the present day.
This paper will emphasize about Manga and Anime as mediums for Japan’s soft power in Indonesia. It is only focused on anime and manga rather than others because of three reasons. First is anime has been broadcasted on nat...

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...f Indonesian students coming to Japan as international students. Starting from 2004, there were 1451 Indonesian students studying in Japan. It reached its peak in 2012 when there were 2276 students coming to Japan. They might get scholarships from either Japan state or private companies. But, their decision to come and to study in Japan could be taken into account as a symbol of trust for Japan State. They believe that Japan offers safety and stability for them as students. They believe that Japan offers a better education quality system for them. Whatever their reasons are, they trust in Japan as a new country with a good image. If we can take a look back for a while, this is what Japan State wants. Japan attracts students to study in Japan as it hopes that they will come back to their own countries as cultural ambassadors who build friendship for both countries.

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