Analysis of the Title Sequences of Two TV Programmes

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Analysis of the Title Sequences of Two TV Programmes

A television title sequence has to carry out a number of important

roles. Firstly, the signature tune signifies which programme is about

to start. Some well known signature tunes are instantly recognisable,

even to young children. The music in a title sequence is like a scent.

It attracts its viewers to the television in the same way bees are

attracted to pollen. Secondly, the title sequence aims to be

associated with the programme. The signature tune has the role of

giving an insight into the programme's style and a good signature tune

provides clues as to what the programme is about, for example a ghost

story may have an atmospheric signature tune. In addition, the title

sequence can be used to introduce the programme's characters.

Furthermore, it is intended to attract and maintain viewer's attention

and finally, the title sequence acts as a 'wrapper' around the

programme. It is a vital part of the whole package.

'The Bill' and 'NYPD Blue' are the two television title sequences to

be compared. As both programmes are crime related dramas, it will be

interesting to investigate whether both title sequences create similar

expectations of the proceeding programme. The title sequence of 'The

Bill' opens with a close up shot of bright blue flashing lights, which

signifies an emergency. Black and white chequered tape rolls across

the screen in a suspended edit and then the viewer is immediately

informed that a crime drama is about to start. An atmosphere of danger

and excitement is created ensuring the viewer wants to keep watching.

A car is seen hurtling across the screen in an attemp...

... middle of paper ...

...t and action-packed

with a high level of excitement and featuring charismatic actors in

the principal roles. Realism comes second to a glossily packaged

product, which offers high entertainment and easily understood

storylines.

Both title sequences work very well and give the viewer an instant

glimpse of what lies ahead. However, the 'NYPD Blue' title sequence

appears to have a more powerful effect on the viewer. It appears to be

more sophisticated and in my opinion it does a better job at

attracting its target audience and keeping them interested. 'The

Bill', however, has a much more simplistic title sequence while still

capturing every day Metropolitan Police life in the city of London. It

provides an insight in the job of a policemen or policewoman. Viewers

who enjoy crime drama will want to carry on watching.

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