Analysis of Hollyoaks Title Sequence

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Analysis of Hollyoaks Title Sequence

At the beginning of the programme, before the title sequence rolls in,

there is already the first difference from many soap operas on

commercial television. Whereas the likes of Coronation Street and

Emmerdale and others on commercial based television, Hollyoaks does

not have a sponsor, instead it has a now and next screen, and has a

voice over of a slight summary of one of the storylines that happens.

I believe that this could be done to encourage people to stay tuned in

and watch the programme. I believe that by having this slight summary

could swing either way. Yes it could encourage watching viewers to see

how the storyline unravels, but it could also turn potential viewers

away. If they know some of the episode and that doesn't appeal to

them, then instead of watching like they were going to, they may tune

into another channel.

If they do stayed tune in and carry on watching the episode, then they

will be approached by another first for, but this time, covering all

British soaps not just a few. I'm talking about the fact that they

don't just have scenery in the title sequence. Each of the other main

soaps, Eastenders, Coronation Street and when it was on Brookside,

they all use scenery, to introduce the surroundings instead of the

characters. Yes, it does have scenery but this is pushed to the side

and in the centre is the difference to all other British soaps. They

have a real cast of the characters. This is different from that of the

American and Australian soaps, where they have a real casts its

normally a snap shot and the name, or a group of them and their

respective names, like in the case of Neighbours. No, instead they

have a centre real of micro-clips. In a circular motion, there are two

clips at a time, scrolling from the bottom of the screen to the top

and out of the picture. I really like this idea; it introduces you to

the characters, without letting you know their details.

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