Analysis Of The Salvation Army Domestic Violence Ad

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Salvation Army Domestic Violence Ad Salvation Army is well known for aiding families suffering and in need; from natural disasters to poverty, addiction, and homelessness. However, they are also known for bringing awareness to the public about domestic violence.The Salvation Army public service announcement advertisement uses a viral dress from February 2015 that is originally black and blue. However, the Salvation Army questions the audience, “Why is it so hard to see black and blue?” The female in the picture is also seen with many black and blue bruises. This is a play on why the dress went viral: different people were seeing the two different sets of colors. Following the big question are facts about domestic violence, including a hotline in the bottom right corner. Along with the hotline is the logo for the Salvation Army and Carehaven, which represents the Salvation Army’s home for victims of abuse. The main goal of the advertisement is to bring domestic violence through a well-known dress to the audience’s attention and allow victims to obtain assistance for the situation. The audience is most likely going to notice the dress before noticing the woman’s face and bruises. It is directed towards women who are victims of domestic violence, and while
The black and blue is used as an allusion for the black and blue dress, however, very subtly, it is used in reference to the use of the phrase, “black and blue” that is often used to describe being bruised. It also poses a sarcastic play on words in the question, “Why is it so hard to see black and blue?” This is referring to the difficulty people had in seeing the dress’ true black and blue colors. However, it 's also sarcastically referring to the bruises, which are quite obvious. This attacks the fact that any cases of abuse are obvious, due to injuries and changes in behavior, but many go unnoticed, as the mental and physical bruises are

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