Taco Bell has a strong presence on three major social media platforms, Facebook, Twitter, and Instagram. Their overall objective and strategy on Facebook consists of posting about new product offerings. They do have a variety of regional Facebook accounts that cater directly to that location such as Taco Bell UK. On Twitter, they have two different accounts, the first, which is more of a general account mimicking their activity on FB, this account’s handle is (@TacoBell) and their other account (@TacoBellTeam) is intended for customer care/service. On Instagram, it’s a similar strategy from what they do on Facebook, however being this platform is solely pictures they post artistic pictures and designs of their products. Their primary target market is young (<24), males and females who are Caucasian and African American. Their secondary market are families …show more content…
Specifically, their content involves people eating their products and the posts will be written towards the customers. One of the new products they are selling are their nacho seasoned fires with nacho cheese sauce. A Facebook post from last month stated, “I’ve only got fries for you…” with a heart eyed emoji. The also frequently use comedy in their posts as well. Their overall brand promotion strategy is quite different from others in the category. They introduce a lot of new products year-round and they constantly find ways to engage their customer base with promotions of these new products. Although they are a fast food restaurant, there is a lot more that goes into their promotional efforts. Taco Bell has their logo slapped onto golf balls, jackets, etc. This is one noticeable feature that others in the industry don’t follow as much, Taco Bell makes it more than about the food that they are serving, which is quite remarkable when looking at the service of their business model. They also frequently retweet posts from other reputable
Mariah Carey is one of the top pop singers in America today. On an average, her CD’s sell for fifteen dollars. However, many find it easier to purchase a “knock-off” for a cheaper price than to purchase the real thing. For instance, an individual can purchase the exact CD at a local flea market for five dollars and save the extra ten dollars for something else. In the short story, “The Great Taco War,” Jose Antonio Burciaga informs readers that fast food industries like Taco Bell do no sell authentic Mexican tacos. He urges readers to purchase tacos from taquerias because unlike Taco Bell, their food is “real” Mexican food.
Chuy’s Tex-Mex Restaurant started in 1982 in Austin, TX off Barton Springs Rd. It was the vision of two friends, Mike Young and John Zapp. They wanted to create a restaurant that offered quality food, diverse options, and affordable prices. The first location was in an old, abandoned BBQ shack with limited room and space, but it would certainly do. Mike and John ran low on their budget for décor and ended up with $20 to spend. John went out to find as much décor as possible. “You can’t fake cheap.” said, John. One of the items John came back with was a velvet canvas of Elvis; thus the beginning of the signature culture and environment provide by Chuy’s. John and Mark say, “If you’ve seen one Chuy’s, you’ve seen one Chuy’s.” The one common denominator found in each location is the Elvis Shrine. From the very beginning The King has played a part in this successful restaurants growth and development.
Taco Bells currently one of the top prominent Mexican fast food chains in the United States.
The article is talking about how Taco bell is inventing something that was supposedly existing. But taco bell had different ways of selling their quesalupas to people, their target market is usually the younger crowd looking for cheap good tasting food. So of course the people are going to go to taco bell, and try everything new that they come out with. Taco bell was striving to be different from other fast food places and brain wash teens into thinking their fast food, food, is better than all of the other fast food places. The article says that they are trying to copy REAL Mexican food, and taco bell is brainwashing people into thinking they are coming out with all of this “NEW” Mexican food. When in reality it is all just copied from old
Steve Ells founded Chipotle in 1994. When the company first opened its first restaurant, their model of business was a first of its kind. They operated a restaurant business that lies between fast food restaurant and fine dining. The management of the company pride in providing the customers with food services in a fast manner without necessarily the customers experiencing the literal fast food services experience (Ragas & Roberts, 2015). According to the company, their services are high-quality fine dining but delivered in a fast manner synonymous with the common fast-food experience. That model of business practiced by Chipotle has come to be referred as casual restaurant business model.
A. Attention getter- Do you Know that Chipotle uses organic ingredients and naturally raised chicken, pork and beef?
Applebee’s is a casual-dining chain owned by DineEquity based out of Glendale California. DineEquity, who also owns IHOP, acquired Applebee’s in 2007 for about $2.1 billion. The chain as of 2013 has over 2000 locations with plans to open even more in the future. The merger with IHOP resulted in being the largest casual dining company world with over 3,000 locations worldwide.
The fast-casual restaurant is one of the most competitive and fastest growing industries in the world. Chipotle has thought to have reinvented this category and this has led to their explosive growth in the early stages of the company. As it has leveled off, however, one can see where mistakes have been made leading to the sharp decline in their sales and stock. Starbucks has continued to grow, but has also seen declines in their stock. Comparing these companies, one can see how each have went from standalone stores to market leading companies. They must continue to innovate otherwise they will be seen as just another restaurant and no longer see growth.
Chipotle is my favorite place to eat. As I am sure it is for other people. Chipotle is a fast food Mexican grill. They are most known for how big they make your burritos. Now it is fast food but it isn’t actually fast, they’re like a restaurant but without the wait. They serve all naturally raised meat and organic beans. So there food is pretty healthy and worth eating. The employees are always nice and it just a great place to eat over all. Chipotle is a great choice for a quick fast food stop because it gives great service, atmosphere, food and value. My experience there is always a good one.
When Chipotle first opened in 1993, the goal was to serve quality food fast, but not be considered “fast food.” To avoid falling under the fast food stigma, Chipotle strives to find the best ingredients with respect to animals, farmers, and the environment. In order to achieve these goals, Chipotle has created a matrix organizational structure that is divisional by location and functional by authority. Chipotle recently expanded internationally to the United Kingdom, Germany, and France, each following strict guidelines assigned by corporate employees from their headquarters in Denver, Colorado. Similarly, each location is functionally organized according to authority: regional manager, district manager, store manager, assistant manager, and
The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).
Many customers will buy more package food in the future as it is cheaper and more convenience because customers can buy it in high volume and keep it for the long time.
Coca-Cola could use its social media network to introduce its products. This could be beneficial to the company, increase awareness of other products and increase revenue. Threats – The ever changing health-consciousness attitudes of the market could have a serious impact on Coca-Cola. This is a dominant threat because people are constantly trying to change their eating and drinking habits. Social media could exploit the unhealthy side of Coca-Cola’s products and could potentially threaten the status and success of sales (Tanner, 2013).
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).