Analysis Of Publix

Introduction

For 85 years, Publix Super Markets, Inc. (Publix), a nationwide chain, has set the precedent for Corporate Social Responsibility (CSR) and sustainability. With an added emphasis on the past 15 years due to the implementation of their Green Routine program, Publix has become the gold-standard of sustainability, with comprehensive philanthropic initiatives that support and intertwine housing, education, food security, technology, and more. Publix is taking strides to become more sustainable, environmentally friendly, and beneficial to the local community. By breaking down sustainability into 3 core concepts: social justice, environmental integrity, and economic prosperity, an analysis can be made about the current Publix sustainability

In a market that is so dependent on nature and agriculture, it is reassuring to see a company that values the recompensing of materials back to the natural world. In order for Publix to remain successful, the company must carry the momentum that founder George “Mr.George” Jenkins originally started in 1930. The morals and philosophies that lie at the center of Publix Super Markets are integral to their success. Mr. George believed that customers and employees should be treated like family, and if their business model continues to accurately portray their core values, then they will continue to be successful. The question that looms over Publix is not “What can we change?” it is “What can we elaborate on?” Publix needs to use their positive image to expand into other communities. Publix is well-received in the public eye to the point that they are considered beneficial to a community. A marketing campaign that focused on bringing positive change to a struggling community through Publix and their charitable campaigns would create a want/need for the super market in new, untapped territory. Publix is lesser known in the Northern regions of the U.S., a nationwide marketing campaign would result in well-received