Analysis Of Psy's Gangnam Style

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“Oppa Gangnam Style!” Does this line sound similar? It is the part of the lyrics of Psy’s Gangnam Style. Though this song is probably the best loved one for non-Koreans, “Gangnam Style” did not even make to the top 10 of music chart when it was released in 2012 in Korea. It was only beginning to be spotlighted when one of the YouTube channel introduced Psy’s Gangnam style music video and captured world’s attention. By this time, one will start to wonder what kind of music Koreans love if most viewed YouTube video (Gangnam style) didn’t captured their attention. Surprisingly, it is hip-hop. However, Hip-hop in Korea is different from that of United States. Over years, hip-hop has changed to suit Korean’s taste, emotion and culture and became one new genre that we often call K Hip-hop. “In South Korea, much like everywhere else, hip hop started small” Hip-hop started to emerge in the Korean music market in the early 1990’s. However, those who tried hip-hop were lacked completeness of rapping in Korean and skills such as …show more content…

Their desires to success lead to change in their music too. The TV show series, “Show Me The Money” started in 2012 in Mnet TV channel, featured both mainstream rappers and underground rappers drew people’s attention for showing hip-hop lives that Koreans are unfamiliar with. This hip-hop audition brought hip-hop boom in Korea and the love for traditional hip-hop has increased. However, the love for traditional hip-hop was only temporary and it decreases when the “Show Me The Money” ends. Koreans, people with conservative culture, are more interested in K-pop, which deals with love-songs and break-up songs. For this reason, the hip-hop artists cannot break the K-pop boundary and work within

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