Analysis Of Digital Platforms: Digital Marketing And Advertising And Digital Payment

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This assignment summarizes the following chapter: Digital Platforms; Digital Marketing and Advertising and, Digital Payment System.

In the first chapter, Digital Platforms are website platform for offering content in Internet from suppliers to consumers and third parties. It has two aspects: users of the platform and direct communication between the characters to negotiate. Digital platforms are divided into: Business to Consumer (B2C) platforms, Business to Business (B2B) platforms, Consumer to Consumer (C2C) platforms, Peer to Peer (P2P) platforms and Social Media platforms.
Social media are applications to create form of expression including share information, ideas via networks. There are two categories: two perspectives of self-presentation/self-disclosure …show more content…

They can have revenue by advertising, selling, shopping products and services but also using Big Data and global expansion.
Another important aspect is content because it has to be innovative, engage internal and external knowledge resources and share creative content. A last critical is understand user diversity. To succeed, it’s necessary: community engagement, understanding of customers and content development, however, it’s really hard to develop it.
Main obstacles are engaged suppliers and consumers to join the platform, solve conflicting interests, uncertainties regarding services and products and, the reliability of the users’ comments.

The second chapter is Digital Marketing and Advertising. To do it, it’s important to understand consumers by researching, contacting them and investigating markets. The consumer’s enroll is divided into:

Pre-purchase activities: investigate optimal products and survey alternatives. Customers use digital technologies to search the suitable items or services.
Buy activities: contains all the purchasing actions that users can do.
Post-purchase activities: involves all the experience after the investment. Users evaluate and review merchandises through

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