Analysis Of Cupcake

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3. Situation Analysis 3.1 Customer
Cupcake central targets both the local and special event customers as it provide services to special events like weddings, birthdays and corporate functions. We also target the online customers and provide best quality at better price. New strategist publications 2010 suggest that married couples with children are the biggest customers in this market, who spend 20% to 40% of household income on cake and cupcakes. Our target customers are women and persons who love eating sweets.
• Price should be average so that medium segments are also able to purchase our products.
• Customer services are also keep in mind so they every customer is satisfied by the services in the shop.
• Buying behavior: $17 - …show more content…

3.2 Company
Cupcake central was established by Sheryl with her partner Thin Hue in 2009.The first store was opened in Hawthorn, Melbourne. The company offers variety of corporate and wedding cakes in different decoration, flavours and sizes to their customers. They also offer some additional products to their customers such as baby cakes, vegan& gluten free cupcakes, cupcake towers, cupcake bouquets, maxi cupcakes. Different cupcakes are available for different occasions.

SWOT Analysis
SWOT Analysis is a vital tool to understand the strengths and weaknesses and to identify both the opportunities and threats faced by the company. Strengths Weakness
• Cupcake industry has huge market in all genders.
• Location is helpful for development and success of the company.
• Huge range of choices of flavour, size and shapes according to demand of customers.
• Great focus on segment they presently will to target • They are in work force from last 6 year but do not have required social …show more content…

In 1985, as per Australia Bureau Static (2011) report, people spend their money on food $252 and other products such as non-alcohol was around 21.6% per week. In 2010-2011 report shows that spending has risen to $287 per week (16.7%).

Social: Nowadays, customers are having too many options to contact and to place their required order or product from the company. Cupcake Central has their website- Cupcake Central .com.au. Customers can place their order by visiting their website. This website allows their customers to look at their new products, special promotions, baking calendars and subscribe to newsletters through email. Cupcake Central is having their Facebook page, YouTube and Twitter. They also use it as a tool to launch their latest products.

3.4

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