Analysis Of Apple Advertising Affects Today's Youth

Apple According to Forbes, in the past 10 years Apple has sold over 1.2 billion iPhones alone, adding up to about $100 billion in net profit. In 2015 alone Apple spent $933 million on only advertising, but who are they trying to get to buy their products? Companies similar to Apple have started to target younger audiences by buying advertising space on social media sites that are more commonly used by younger individuals. This technique is one of the most common, because it is used to create a brand identity. This essay will examine Apple’s company’s background, advertising techniques and location, and how it’s advertising affects today’s youth.

TS: Founded on April 1st, 1976 in Cupertino, CA by Steve Jobs and Steve Wozniak, Apple is one

SS: In their bold mission statement, ”Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.¨, they make it known that they are more advanced than they ever were. SS:With their ‘defining the future of mobile media’ Apple is creating technology that the world never imaged. How did they get to this point of their success? MP#2: Most people believe that it started with founders Steve Jobs and Steve Wozniak. S.S: Many people do not know where or how Apple came to be, but in 1984 Steve Wozniak explained to Byte Magazine were the name Apple originate. SS: He explained how Jobs created this name,"He was working from time to time in the orchards up in Oregon. I thought that it might be because there were apples in

MP#1: Apple’s placement of advertisements is very wise, they will try to put there ads where there is a high number of potential product buyers. SS#1: One of the most common places to find an advertisement by Apple is on Twitter, according to adweek.com. SS#2: Adweek.com wrote, “...Promoted Tweets showed up for anyone searching most keywords associated to Apple and watches…”, this means that anything that is remotely associated with Apple and its watches will bring up an advertisement by Apple. SS#3: Adweek.com also stated that, “There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy could be a sign that Apple is growing more savvy as a social media marketer.”, later on in this article the author goes on to explain exactly how much Apple is paying to have its advertising on almost all of Twitter’s advertising space and it is a shocking, $200,000 dollars per day. MP#2: Apple and other companies with similar end goals will try to buy as much space as possible to make sure that there number of viewers will dramatically increase. SS#1: Statistically the more people who view something will most likely increase the amount of people buying that product, which translates into more money being made for