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Social networks and their impact
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Change.org is an online petition tool with over 68 million users and counting. Change.org users can either support causes by signing petitions or create petitions and request signatures. The purpose of Change.org’s website is to increase the number of users in its social network in order for more people to create and sign petitions. Change.org generates and retains a large user base by gaining the trust of a worldwide audience, inspiring users to action and retaining users through an effective website design. For profit, Change.org depends on large organizations like Amnesty International and the Humane Society to buy advertising to support their petitions. Thus, its website not only recruits more users but also convinces large organizations to buy additional advertising.
Change.org gains user trust by creating an emotional link between the petition and the user. Spotlighted on Change.org is an image of a smiling cherubic seven year-old. In his picture little Josh, whose name has been provided by the description to the right, is healthy and brimming with life. Change.org helped save Josh’s life by convincing a pharmaceutical company to provide a compassionate release of an experimental cancer drug. Josh’s success story convinces viewers that Change.org is a reliable website for petitioning. Furthermore, Josh humanizes the petition process. He encourages the user to empathize with each cause, putting a face and story behind the petition. While Josh captures user interest and establishes the beginning of user trust, further victories immerse the user into the Change.org community. Underneath Josh’s photo are several victories varying from honoring a slain athlete to helping a family stop bullying at school. Many of the people ...
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...esired website location. Change.org also works hard to appeal to a worldwide population. It describes itself as “The world’s platform for change” and enforces the idea with an image of the world map behind it. Change.org opens up its petitioning platform to users of all languages by allowing them to choose their language at the bottom of the website. This option makes the website is open to Japanese, Spanish and even Tagolog speakers. It goes further and divides its English language options for different countries including Canada, the United States and India. The language and country choice not only change the language a reader sees each petition by but offers different petitions that are most relevant to the viewer based on location and language. In this way, Change.org optimizes the chance of finding a suitable petition. Introducing relevant petitions also
In their advertisements, the St. Jude Children’s Hopsital Research Foundation packs their thirty second commercials with as many rhetorical appeals as possible. The purpose of these celebrity-endorsed commercials is to encourage viewers to donate to the foundation, and the producers have creatively inserted various rhetorical appeals in hopes to sway viewers to open their wallets. By using an immense amount of rhetorical appeal; including ethos, pathos, logos, and kairos, the St. Jude Children’s Hospital Research Foundation has successfully created an informative and heartfelt commercial that has inspired many to donate to medical research for children.
“All machines have their friction―and possibly this does enough good to counterbalance the evil… But when the friction comes to have its machine… I say, let us not have such a machine any longer” (Thoreau 8). In Henry David Thoreau’s essay “On the Duty of Civil Disobedience,” the author compares government to a machine, and its friction to inequity. He believes that when injustice overcomes a nation, it is time for that nation’s government to end. Thoreau is ashamed of his government, and says that civil disobedience can fight the system that is bringing his country down. Alas, his philosophy is defective: he does not identify the benefits of organized government, and fails to recognize the danger of a country without it. When looked into, Thoreau’s contempt for the government does not justify his argument against organized democracy.
The National Organization for Women’s 1966 Statement of Purpose was written by Betty Friedan, whose published book “The Feminist Mystique” in 1963 have made a big impact on American women at that time. This source is effective in using the rhetorical strategies such as ethos, pathos, and logos to convince the public to take action to help women can be treated more equally and can take part in any aspects of society, especially their privileges and responsibilities should be fair and equal in compare with men.
It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate.
PepsiCo with almost a 3-minute commercial using Kendall Jenner as the silent communication source, using visual language with all ethnic and race being included using career choices such as a cellist, a photographer and dancer; a song written and sung by Skip Marley “Lions”; not to mention the men in blue was expected to be a hit advertisement by showing it was time to bring the world together as one. To be able to bring peace and understanding to every individual or let it be shown that all people count, not just one ethnic group or race. This advertisement was used to try to defuse the conflict of street protest and the violence that often comes with it, particularly the black lives matter movement. Showing the men in blue there to protect and serve; yet will do whatever it takes to control the ongoing issue at hand. The way Jenner being shown ditching a high fashion photo shoot ripping off her blonde wig, to join a protest and prance around with every nationality with a Pepsi in hand smiling as saying this is what will make the world a better place. The words in the music “we
A Modest Proposal, by Jonathan Swift, is a satirical pamphlet that was published to the public in 1729. Its purpose was to shock the citizens of Ireland with an appalling solution to their economic troubles at the time. Swift’s purpose for A Modest Proposal was to present a horrific solution for an ever growing problem in Ireland. He adopts an aloof but eerily serious tone to grab the attention of the lower and middle class.
Have you seen any of the recent campaign advertisements that have been published by the 2016 presidential candidates? Presidential candidates are known for campaigning through different media outlets, such as television advertisements, social media, and their party rallies. In these advertisements, the candidates bash their opponents and try to show you why you should vote for them, and why you should not vote for their opponent. Hillary Clinton’s advertisements have really stood out to me and have been able to grab my attention. Particularly the “Role Models” video, which displays young children watching Donald Trump make discriminatory and offensive comments on the television screen. Hillary Clinton’s campaign advertisement effectively gets
Jose Clemente Orozco was one of the most controversial and celebrated Mexican artists of the twentieth century. He provoked people through his outrageous metaphors and sparked the fuel to the fire of awareness, this being to change the blemishes of our society whether it be dictatorship, war, imperialism, religion, slavery, greed, alienation, and so much more. Even though he lost his left hand when he was just a teenager, he made dozens of major mural pieces that still provoke people’s principles to this day. When he wasn’t creating massive murals he was painting or drawing hundreds of new ideas about social reform, war, imperialism, etc. Both murals and easel paintings influenced generations to come such as Pollock, Guston, and Shahn. He painted the true lifestyle of real mexicans and their problems at the time but called for peasants and workers to change what he was painting so it could be apart of history, not part of the future. With his paintings he challenged authority, norms, and stereotypes of Mexico, Europe, and the United States. His creations are often dark rich colors that have splashed of white and depict tragedies with strong figures that resemble gods, average men, and past dictators/ imperialists. Jose opened peoples eyes in an unconventional way with his massive murals. His pieces are highly detailed and make us question our everyday life. His art made people question society, and once an artist got that question in peoples head, you’ve changed society. But Orozco always caused heated controversy and debates wherever he painted his striking eye-raising social analytical murals and paintings.
For a long time the ways that non-profit organizations raise money was the same. They used solicitation letters as a way to reach out and engage new audiences to financially support their organizations. Then with the rise of the internet, they were able to use mass emails. Now there is an even newer form of technology that allows organizations to fundraise and gain new audiences. This new medium is social media. Stone brings up some good points about using social media to fundraise. He quotes Stannard-Stockton, chief executive of Tactical Philanthropy Advisors, as saying, “It’s pretty well documented that social media is by no means an easy way to raise money, but it is a rather fantastic way to build a network of supporters.” Using a few other articles this paper will explore how nonprofits need to properly use social media and how it can help their organizations in return.
Something that is least needed, small or not as important may be something, huge, life-saving and a gift sent from above. Now the government is probably not a gift sent from our father unless it's from our forefathers, but it is rather a system that very well needed in this country. In Henry David Thoreau's famous essay "Civil Disobedience" he writes one of his very well-known verse "government is best which governs least." He talks about how unjust and wrong the government is and how he can't seem to follow his "conscience" during his experiences from going to jail to being a citizen who stopped paying taxes. However, what one forgets to realize is when and why Thoreau had written that quote. During his time, the Mexican-American War had just gone on, and slavery was still prevalent in the south. The government then seemed
While doing some research on mental health, I overcame a petition opposing the Federal Government and the Canada Revenue Agency’s plan to tax private sector mental health services in Canada. Instead of knocking down barriers, the Federal Government and Canada Revenue Agency are proposing a plan which will place another systematic barrier for those with mental illness. I immediately signed it. I also shared the link to the petition with my peers in both of my online courses and with my Facebook friends. By signing the petition and sharing it with others, I was taking action and making a small change. I realized this when one of my peers contacted me regarding a sibling that had struggled with similar issues. By simply posting the petition and by sharing some information about my personal struggles, I was normalizing the topic of mental health. This was the moment I realized that I had reached my peak as an agent of change, as I felt I had the social responsibility and obligation to share my knowledge on this
This summer if you were on social media you heard about the ALS Ice Bucket Challenge. The concept was simple, just film yourself dumping a bucket of ice water over your head, challenge your friends to do the same, and donate ten dollars to the ALS Association. Opt out and donate one hundred dollars (Madison). Many Americans did not know what ALS was and by putting this challenge on social media has brought tons awareness to this devastating disease. Activism used to be taking action to bring social change, people in the 1960s used to gather in front of community centers and protest and or speak about their issue or cause. Now even though people still gather together it is much easier to use the internet. Hundreds of social media applications
While political cause organizations and non-profits are ActionMap’s primary customer, it needs to be an effective tool for citizens (secondary customer) looking to engage around issues. The message to the customer should focus on the expertise of these organizations will enhance the impact that citizens.
It is through the implementation of advocacy strategies through technology integration that have allowed practice to evolve. According to Edwards and Hoefer (2010), communication technology that allows real-time updates and expansive reach include social networking sites, online journals or blogs, and video sharing technology, like YouTube. Social networking sites are online communities that built on social interactions and relationships. In these environments there are opportunities to share ideas that can lead to large scale changes. Similarly, online journals or blogs present idea sharing for those subscribing or interested in the topic selections. Video sharing adds a facet of sharing information that can complement or strengthen a perspective. According to Tetloff, Hitchcock, Battista, and Lowry (2014), videos can encourage partnership, engage a community, and inspire thinking that is not sculpted by a preconceived notion or faculty of negative influence. The use of these technologies provide a social media venue to share messages and connect people to advocate for change and ultimately affect how and what policies are adopted for local and large scale
Contemporary social movements such as Arab Spring and Kony 2012 use the Internet and social media as potential tools towards change. But why are some more successful than others. This paper argues that when news outlets see the potential for change, they “premediate” (Richard Grusin) its possibilities, and make that change ever more possible in their coverage. On the other hand, extant stories that are more reactionary do not get the same amount of new exposure, and remain static. In other words, our media - not just social media, but news organizations - play a great role in shaping current events. I will compare and contrast the unfolding of the Arab Spring story, and how little changed regarding Kony 2012, as cases in point. Both of these events were propelled by something we use in our every day lives: the internet. The network of connections that internet has, was able to bring these two social changes to not only there home countries but also to the entire world. With the rise of social media and the increasing news coverages, the Arab Spring and Kony 2012 were able to show just how much power the internet can have on change in the world.