An Analysis of The Hyundai Accent Campaign: New Thinking, New Possibilities

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2.3 Ad content and patterns:

Hyundai 3D projection mapping is a part of their new thinking new possibilities campaign. This particular technique was produced in Malaysia on 19th February 2011. The production period was four months and required one hundred and twenty crewmembers, six high-definition projectors, ten high-definition cameras, six cranes, one Hyundai accent car and one stunt man. The content involved graphics on a plain wall with an appearance of a building with huge gates. The gates open and the vehicle comes out. All the graphics are then removed and a stunt man walks on the wall towards a new Hyundai Accent suspended in front of a city wall where the headlights faced the grounds. The stunt man opens the door of the vehicle and starts the engine with the headlights. Simultaneously 3D projection mapping display appears that creates an illusion for the observers. It shows the vehicle driving through different terrains. At the end there are a series of illuminated lights and graphics that breaks the wall into boxes and the main company logo and slogan appears. Music played is rhythmic techno.

In regards to Toyota Auris it was projected directly onto a real Toyota Auris, with no less than seven projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle. The graphics were structured in a pattern that designed the vehicle along with spinning wheels making it look like the vehicle is on the move. A series of lights fall from under the car moving towards the power socket and is re-directed back into the engine. At the end all lights and graphics are off and a statement appears on the wall stating, “Get ...

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1)Proven Tactics in Viral Marketing

MarketingSherpa, Incorporated

Pages: 76

Publisher: MarketingSherpa, Incorporated

Location: Portsmouth, RI, USA

Date Published: 05/2003

Language: en

LC Call Number: HF5415.1265 -- .P76 2003eb

ISBN: 9781932353150

Dewey Decimal Number:

OCLC Number: 646715158

Subjects: Internet marketing. Electronic mail systems.

2) Beyond Buzz : The Next Generation of Word-of-Mouth Marketing

Kelly, Lois

Pages: 240

Publisher: AMACOM Books

Location: Saranac Lake, NY, USA

Date Published: 03/2007

Language: en

LC Call Number: HF5415.123 -- .K45 2007eb

ISBN: 9780814429907

Dewey Decimal Number: 658.8

OCLC Number: 647669613

Subjects: Communication in marketing. Marketing.

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1. http://blog.toyota.co.uk/toyota-auris-hsd-projection-mapping-get-your-energy-back-with-hybrid-synergy-drive

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