This Audi Commercial

**What do you think about the topic being presented?
The topic being presented shows that all you need is an Audi to be brave. This commercial presents an unrealistic outlook on the properties of owning or driving an Audi automobile. This advertisement gives young men a false out look making them thing that as long as they drive an Audi you will be braver and have more confidence in yourself. By encompassing this newfound bravery and confidence you can now do anything you desire without repercussion. The commercial demonstrates that the young man, not thinking about the ramifications, can now park in the principles spot and kiss whichever girl he wants. By acting on these impulses the young man ends up driving home with a newly acquired black eye but a boost of excitement and confidence for doing what he wanted. The slogan they use, “Bravery. It’s what defines us”, makes you think that bravery is the only

characteristic you need to own an Audi.

**What type of audience are the creators of the commercial appealing to (resistant, neutral, or sympathetic), and how can you tell?
This Audi commercial appeals primarily to a sympathetic audience.

As the clip begins to play the first scene is about a young man getting ready for prom, however, as the scene continues the audience finds out that he is going alone. With a kindhearted audience this sympathetic view draws them in closer to connect with the character. His mom encourages him to go and states that nowadays people go by themselves, on the other hand his little sister barks back with “no they don’t”. The remark made by his little sister gets the young man down about going to prom, once again. His dad seeing his current mood tosses him the keys to the Audi, which lifts his mood immediately. Focusing more towards a neutral audience, once he is in the car, they take a glimpse at the automobiles body style and how fast it takes off from a stoplight. As the clip continues to roll the young man arrives at prom only to find him parking in the principles parking spot and then walking straight up to a girl at prom and kissing her, once again captivating the empathetic audiences’

attention.

**What do the creators want you to think after you view or read the object? Don't just stop at the obvious. For example, an advertisement will want to sell you a product. Dig deeper into the persuasion techniques that are being used.
After reviewing this commercial the creators want the audience to think that an Audi automobile is not just for one generation, in fact, the Audi is for all who can legally drive. Throughout the clip the audience is persuade that by owning and driving an Audi it will boost self-esteem, and bravery. The ad use in examples such as parking in the principles parking spot and kissing the prom queen, however, even as they show the young man driving home with a black eye he has a giant smile on his face and howls into the air, which is why they use #BraveryWins. Taking a closer look at the Audi itself, the commercial intensifies the focus on the roaring engine as the car is started. Next, the ad fixates on the sleek lights and chrome grill that decorates the front of the car. Taking a look inside the Audi, the clip shows the young man getting comfortable in the driver seat and caressing the steering wheel. The ad comes back to the car when the young man is stopped at the signal, as soon as, it changes to green the car takes off forwards show the Audi’s acceleration and speed capabilities. Looking back at the motto that is being used, “Bravery. It’s what defines us,” this gives the audience an insight to what the Audi commercial is trying to convey. That all someone needs is bravery, primarily by buying an Audi and all other excitement will come along with it.