Introduction - The 1950s was a time of divide between people. A time of segregation. Segregation is the action or state of setting someone or something apart from other people or things. Segregation could no longer exist, but it does. It exists in the workplace, neighborhoods, and especially in schools. Kids who have problems with behavior are usually sent to alternative schools and separated from the kids at the regular school. This is not necessarily a negative. The awful part is how the alternative schools receive the leftovers and are forgotten, but we can change this. What alternative schools are - We are researching alternative schools to learn what goes on inside of them and why they should be funded by Sidekick. Sidekick is a …show more content…
company that helps alternative schools with funding. An Alternative schools help students who are not so successful in an everyday school. People view them as ‘bad kids’ schools, but this is not always true. An alternative school provides children the opportunities to improve their grades as well as behavior. “Often there is a lower student-to-adult ratio, and staff has been trained to address complex behavior needs. Psychologists, social workers, and psychiatrists may also provide services to students in alternative schools” explains Ann Logsdon. Providing these schools with funding will help children who need specialized help with learning. Marketing Strategy - We contemplated with different strategies, and thought that the best choice would be to make a video. In this video we will be trying to persuade the viewers to invest in alternative schools. “One of the most effective ways to get the word out about your business is to create video tutorials” states R.L. Adams. In this video we will coax the investors with elements such as; ethos, logos, pathos, and bandwagoning. “To capture additional and atypical audiences for a new or improved item, it is very effective to convince the untapped potential consumers that “everyone else” wants the product” conveys Jack Powell about bandwagoning. Using these strategies will help us achieve our goal of helping alternative schools Video - Our vision for our video will utilize claims to persuade the audience to invest in the alternative school business.
If they know how their investment will influence the community, they will be more likely to invest. Our vision would be to display the students in an alternative school in a sadder way to draw the audience in. In our video we’d include ethos to appeal to the investors’ and audiences’ emotions. How we’d achieve this in our video is we’d state how “normal” people perceive kids from alternative schools. Then, we’d show the alternative school students’ background and why they really are in an alternative school. Hopefully, as we approach the video with this tactic, we will draw the watcher’s attention and drive them to invest in Sidekick. Conclusion - Altogether our goal throughout this project and its studies is to bring the attention that alternative schools need to the people who would normally pass this information by. With that being our goal, we have researched marketing strategies, created a video, and the information that is needed to portray all of this accessibly. For our marketing strategy we decided to use a video. By choosing to make a video we used a view of alternative students in a sorrowful manner. We chose to portray the students this way so we are able to catch the audience's attention and draw them in, in hopes of them wanting to invest in alternative schools. Through this we hope that making this information and tools easily accessible to the community that people will be open to funding or sponsoring alternative schools across
America. We used this website to learn what goes on inside of an alternative school, and get a more in depth view of their purpose. The website is an explanatory source on whether you should or should not take your child to an alternative school. It also explains other options like homeschooling or enrollment in an online school. This is beneficial to us because it tells us more information on how alternative schools help the community and the other kids enrolled in it. We used this website to help explain why creating a video would be the best marketing strategy. The website helped us get a better understanding of why a video is used in a marketing strategy. It explained that YouTube was the second largest search engine in the world, and that whenever someone wants to learn something they go there. It also gave the
Raquel and Melanie are two poverty stricken students that attended University Height’s High School in the South Bronx, because their school was not federal funded, it lacked resources; so it does not come as a surprise, perspective students like Melanie and Raquel have more of a ...
Everyone can look back on memories at school and remember the “problem kid”. This student may have been the one who got bad grades, was disrespectful to the teacher or the one who just never came to class. We see these students and automatically judge them not knowing the circumstances that surround their decision making. When we judge those students we don’t understand the backgrounds and the home life that some of these students have. Problems at home can drastically affect a student’s academic life and one option they are left with is an at-risk school such as Black Rock. In “Summer’s Choice” we are able to see one of these students who was written off even though she is tremendously talented in the art field. In “Summer’s Choice” we see
Additionally, many students enter high school three to five school years behind. This is common in urban communities where schools are not only called dropout factories, but also “academic sinkholes.” As the name suggests, students are flushed down the toilet bowl of public schooling and only those who can hang on will maybe graduate prepared for life. Those ‘flushed out’ end up on the streets and then in prison, like mentioned earlier. By appropriately utilizing logos, Guggenheim leads to the overall success of the documentary.
Kandice Sumner argues about the funding for schools that do not have the same resources have as other schools in different areas, she argues this point by using emotional connections. She compares the school that she teaches at and other schools that have more resources, to let her audience feel pity for her students . Sumner uses Pathos in the following Quote, “ I now teach in the very same school system from which I sought refuge. I know firsthand the tools that were given to me as a student, and now as a teacher, I don't have access to those same tools to give my students. There have been countless nights when I've cried in frustration, anger, and sorrow because I can't teach my kids the way that I was taught because I don't have access
Most parents and community members do not understand the importance of quality afterschool and out-of-school programs for their children. Therefore, the WVSAN continues to play an important role in educating communities about th...
A classic story about the advantages and disadvantages of mainstreaming was told in a segment of "Turning Point." The segment focused around two young boys, both with Downs Syndrome, who were place in two different schools for the duration of a year. Bobby had returned to his school for the mentally handicapped while Sean's mother had fought to get him out of that school and placed into a regular classroom in a public school. The segment followed each of the boys' experience and progress throughout the year.
Pioneers from the last three centuries believed that education should propagate the evolving child on different levels: not only intellectually, but also spiritually, morally, psychologically, emotionally and physically. Alternative Education is different from a comprehensive school and though a broad term, it is composed of many types of pedagogical approaches. Alternative education can be found in charter, state, home based learning, as well as independent schools. Alternative schools in my school district, emphasize smaller classroom sizes, on site counselors, advocacy groups, and the implementation of restorative justice. The schools are primarily for students with behavioral problems, struggling academically, previously incarcerated, pregnancy, and even some students that prefer small classroom settings and or accelerated programs.
In order for alternative schools to continue to operate, adequate funding is necessary. Thus, schools should work to gain a place in the budget of the local school district. According to the Northwest Regional Educational Laboratory (2001), there are many ways in which alternative schools can be funded. Funds can come from local school districts, grants from state or federal governments, and or donations from local businesses. It is possible for some alternative schools to run based on a combination of sources.
However, because this study focuses solely on one alternative school, only its educational philosophy will be utilized as the theoretical framework for this paper. As previously stated in the above discussion about Blue Mountain School in Floyd, the school follows a contemplative progressive educational philosophy. By declaring this as their educational philosophy, Blue Mountain has already laid the foundation for the framework of this study.... ... middle of paper ...
Researchers who support these theories, according to article and studies, were cho, Hallfors & Sanchez ( 2005); Dishion et al. (1999); Dishion, Poulin & Burraston ( 2001) and Tolan & Guerra (1994). There was a limited quantity of research that addressed alternative school effectiveness, and as Greenstein, 2001 remarks, it is the responsibility of the researcher to use every method to gather valid data about the problem; therefore, based on Greenstein’s belief, this study will use the mixed method approach. This decision is also based on Greene and Caracelli, 1997 statements that the rationale for using the mixed methods inquiry is to a) gain a broader and deeper insight to develop a wider range of interest and perspective so that the issue can be more fully understood. This assumption was also confirmed by Rallis and Rossman, 2003 who stated that pluralistic methods would be a...
... out the programme across the school as part of the next cycle of research.
In the world today there are many stereotypes concerning alternative schools. Many people believe the work done at alternative schools is not the same curriculum and is all around easier for the students. However, research shows this is not the case. In the U.S., 7,000 students drop out each day. Every year that adds up to 1.2 million students without degrees (Alliance 10). In some cases, the students who “drop out” from public schools are acutally transfering to alternative schools. The reason kids leave public schools is because of the structure and the environment which is backed on page 49 of the book titled Preserving the ‘Public’ in Public Schools written by Phil Boyle and Del Burns which states, “Adolescents drop our of the school for
In the world of education today many middle schools and high schools are looking at alternative education programs that truly prepare students with severe disabilities for the “real world” after high school. Unfortunately, many high schools are so concerned with high school credits that they do not even look into better alternative education programs. Numerous high schools rely on computer programs that assist students in obtaining their high school credits without being in the regular school setting. There are many methods a school can begin to use to turn an alternative education program around. Some of these ways include the use of activity schedules, community involvement and summer employment, assistive technology, and the instruction of daily living skills.
Early intervention is also very important, such as visits to the home when the child still has only a few unexcused absences (Bulach, Lunenburg, & Potter, 2011). An interesting__________by _________ finds that alternative schools in separate facilities were not as successful as alternative programs that were housed within traditional schools. This includes mentoring and behavioral programs, as well as small groups that were willing to teach using different curriculum or teaching methods, these programs have a positive outcome on attendance (Klima, Miller, & Nunlist, 2009).
At the beginning of the school year, we had the opportunity to watch the TED Talk by Linda Cliatt-Wayman called How to Fix a Broken school? Lead fearlessly, love hard. In this talk Linda Cliatt-Wayman sets the stage by sharing her first day at a North Philadelphia low income, low performing high school where a fight had just occurred. Her solution was to call the staff and student body together and share her rules. However, in the process, a student makes the statement, “Miss! Miss! “Why do you keep calling this a school? This is not a school.”