Born in Russia, Alexey Brodovitch (1898-1971) is known foremost for his work as a graphic designer. His career started in Paris, then he decided to immigrate to the US in 1930, where he began to leave a significant influence on America graphic design and photography at the peak of his career as an art director of Harper’s Bazaar. The use of white space, asymmetrical layouts and dynamic imagery have made Brodovitch himself distinctive from other designers at the time, thus shifted the nature of magazine design into the next level. With the first poster “Bal Banal” in a competition, Brodovitch career as a graphic designer brought him many opportunities of various designers and agencies, as speaking of Harper’s Bazaar and Portfolio. Carmel Snow, an editor-in-chief of the Harper’s Bazaar once said when she offered him a job.
“I saw a fresh, new conception of layout technique that struck me like a revelation: pages that bled beautifully, cropped photographs, typography and design that were bold and arresting. Within ten minutes I had asked Brodovitch to have cocktails with me, and that evening I signed him to a provisional contract as art director” (iconofgraphic).
The collaboration between Brodovitch and Harper’s Bazaar turned out to revolutionize both fashion and magazine design. Brodovitch intensively used white space and double page spread. “Models in Parisian gowns and American sports clothes “floated” on the page, surrounded by white backgrounds, while headlines and type took on an ethereal presence” (AIGA). Such techniques fostered a sense of a fashionable life. Thus, by establishing the unique technique in the magazine layout for Harper’s Bazaar, Brodovitch has become an inspiration for not only his students, graphic designer...
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... For the Preface, the bold color of the image contrast with the white space around it helps to make it becomes more appealing to the viewers. In the project layouts, there is the photo of himself with a text “Harper’s Bazaar” in order to emphasize the important of his work as in the collaboration with the Harper’s Bazaar, where he has been recognized and been at the peek of his career. Last is the progress, which depicted a picture of a woman whose feet and clothes are presented like a “flow” in the double page spread. Through this project, I have learnt a lot from Brodovitch from how he applied all the techniques in the magazine layouts to how he inspired other designers and the students he had nurtured himself. Thus, I really enjoy doing the design and through this, I had a chance to know more about Brodovitch and apply his techniques in the real life design.
In Edgar Allen Poe’s story, “Cask of Amontidallo”, Poe uses irony to show that revenge is not always as satisfying as humans want it to be. Poe uses elements, such as, the characters’ dress, the coat of arms to hint towards the ironic end. In the story Montresor, our protagonist, laments the many wrongs committed against him by Fortunato, the careless victim of Montresor. The action of the story occurs on fat Tuesday of Carnival in Italy. This is why both Montresor, and Fortunato are in bizarre costumes. This was also Montressors excuse to give the staff the day off as Jamil Mustafa said, “Montressor had given his servants ‘explicit orders to not stir from the house’ during Carnival.” This ensured no witnesses would be there to see Montressor.
In the 1940s, much was changing in the world due to the effects of World War II, specifically in the parts of Europe. Suffused with dictators and totalitarian governments the artists of the era wanted to escape the environment and embark upon a new journey and a fresh start. America during that time was a capitalist with a culturally and ethnically rich background in music, films and fashion. This was the best opportunity for the artists to visit America. Thus a group of artists with their modernistic approach, went to New York City and started a new wave known as the “The New York School”. To come up with originality, the American designers inspired by the European Avante Grante/Modernistic art, added new techniques and concepts which created a complete new direction in art and design that shifted the world’s attention.
Reed, Peter. "The Artist." Journal of the Fantastic in the Arts. Florida Altantic University, 1999. Web. 03 Mar. 2014.
Robertson, Jean, and Craig McDaniel. Themes of Contemporary Art: Visual Art after 1980. New York:, Oxford UP, 2013.
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
London: Herbert Press, 2009. Print. The. Rennold Milbank, Caroline. Couture, The Great Designers.
... middle of paper ... ... She supplements the article with drawings of Barry’s and Pugin’s, as well as letters that show their interactions with one another. Rather than write about the major conflicts between the two and trying to decide who the true designer was like many articles tend to do, Wedgwood instead focuses on the morphing of the design to include parts of both men’s creative minds.
Hodge, S., 2011. 33 Bauhaus. In: 50 art ideas. London: Quercus Publishing Plc, pp. 132-133.
Bass’s work in title sequences proved to be effective and memorable, bringing into light a new kind of kinetic typography. His work North by Northwest, Vertigo and Psycho really proved to be the winners.
Throughout the vast history of visual art, new movements and revolutions have been born as a result of breaking past conventions. This idea of moving past traditional styles was done by many artists in the 1950s and 1960s, including those artists who participated in the many different abstract movements. These artists decided to abandon old-fashioned techniques and ideas such as those of classical Renaissance, Baroque, or even Impressionist art. One of these new conventions, as discussed by art historian Leo Steinberg in his essay, “The Flatbed Picture Plane,” is the concept of a flat and horizontal type of plane in a work that does not have a typical fore, middle, or background like that of the traditional art from classical periods previously mentioned. The flatbed picture plane that Steinberg refers to is similar to that of a table in which items can be placed on top of, yet they are merely objects and do not represent any space. In his article, Steinberg explains that the opposite of this flatbed plane is the
Bright lights, flashes going off, beautiful and famous people everywhere, creative set designs, and everyone working to make the photo shoot perfect. This was the life of famous Richard Avedon. Avedon is one of the most successful photographers of the 20th Century. He is known for his fashion, advertising, exhibitions and book photographs that he has done.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
Drucker tries to define the term and stats the difficulties: “It is a zone made at the space at the intersection of a number of different disciplines, fields, and ideas -- rather than at their limits. And rather than try to account causally for the development of the artist's book in the 20th century, I hope to make a case for the ways in which it is the 20th century art form par excellence”
From the ‘classic’, ‘traditional’ designers like Macintosh who revolutionised and popularised the style of Art Nouveau and to this day still has an impact and influence on designers world wide whether it be on furniture, windows or clothes, to modern designers who have also revolutionised the ‘simplistic’ style making it take many forms from ‘drips’ to ‘giraffes’. For instance the Pepe Chair took the high backed chair and gave it a modern day simplistic twist. Who knows where our rears shall sit in years to come? Shall we be sitting on more simplistic designs than the ones I have used as examples in this investigation or pieces complex beyond the imagination. Who knows? We shall just have to wait and see where our bums shall lead us!
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.