The Air Jordan, a basketball shoe that has become a staple in today’s culture and fashion. The shoes are a collaboration between Nike and Michael Jordan, the iconic basketball player. The public became quickly satisfied with the shoes due to its popularity around Jordan and style. Fun fact, Jordan preferred Addias, but the company passed on signing him due to their involvement with Larry Bird and Magic Johnson with the Converse shoe. But because of this, he was able to turn his interest to Nike for his shoe brand. Nike built it’s name by signing athlete endorsements, according to the article “How Nike became the undisputed champ of sports sponsorship“ it says “athlete and property partnerships make up a significant portion of the brand’s sponsorship initiatives, Nike’s commitment to marrying sport & …show more content…
Soon after signing, the Air Jordan was first released by Nike in 1985, the shoe was priced at $65 which was expensive for a pair of sneakers back then. Zach Schlemmer says in the article “Jordan 101: The one that started it all” that “The shoe's high price tag and unconventional colorway drew criticism, but its performance on the court quickly silenced the critics. Jordan led the Chicago Bulls to their first NBA championship in 1991, where they faced the Boston Celtics. In the first round, he dropped 49 points in Game 1 and 63 points while wearing the “Chicago” colorway, but ultimately the Bulls were defeated by the Celtics that series. The game was the start to adding to the Air Jordan 1’s legacy, soon the Air Jordan became linked to the bulls success and excellence.” Beyond its athletic performance, the Air Jordan has become a staple of fashion. Its sleek design and bold colors have made it a favorite among sneaker enthusiasts. Some may ask how it gained so much
He created the shoes called?Air Jordan? and created a line of shoes called Jordan? which made him very famous. Nike?s profits upped 20% through 1984-1986 helping them to be the dominant shoe company in America (? The Best Frequent Flyer?). In 2007 his brand of shoes are still making money in stores everywhere around the U.S. Nike sold more Air Jordan?s than any basketball shoe ever made (?
Nike: A Strange and Terrible Saga. Image is vital to the success of the giant international sports footwear and apparel corporation Nike. Endorsements by sports superstars like basketballer Michael Jordan, soccer maestro Eric Cantona and sprinting ace Cathy Freeman -- to name just a few -- have made the company's "Swoosh" logo synonymous with "cool" for millions of young people worldwide. That image would be badly tarnished if it became widely known that the Nike empire is built on cheap Third World labour (including child labour), denial of trade union rights and collaboration with repressive regimes, most notably the Suharto regime in Indonesia. Nike Australia's public relations spokesperson, Megan Ryan, was coy about how much the company spends on marketing and sponsorship when Green Left Weekly spoke to her recently.
In 1984, Nike signed Chicago Bulls 3rd draft pick, Michael Jordan to a 5 year endorsement contract. This was shortly after Jordan won a National Title at the University of North Carolina and a Gold Medal at the Olympics in Los Angeles. Jordan being so young, many doubted he could handle a big contract like the one had taken on. He had never worked in marketing commodity, but Michael proved every critic wrong.
Mega brands like Nike have been described as mediums for of globalization and technology for years. Nike being a flexible brand, elevated to the next level. The end results for Nike was innovating ad campaigns, superstars like basketball legend Michael Jordan, expansion of mega stores such as Nike Town, and Nike World campus. The Nike swoosh is meanwhile believed to be the most recognizable brand icon or corporate logo, conveying "Nike" without the need of words. The swoosh was designed by a university student attending a class taught by Nike CEO Phil Knight. (Amran et al., 2014).
Nike Inc which was originally known as Blue Ribbon Sports was founded in 1964 by Phil Knight and Bill Bowerman (“Mathew”). Nike started off slow, however the development of new and improved training shoes was the stepping stone that began Nike’s success. In the later years, Nike opened a new platforms of shoes designed for Michael Jordan, and sponsored international sports teams which increased the company's popularity and lead to economic growth (“Mathew”). Nike’s main focus started as footwear, but now has expanded and influences the entire athletic clothing industry.
Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
In this Case Study Analyses, an objective SWOT Analyses will be done to help identify potential strengths, weaknesses, opportunities, and threats within the Nike Corporation.
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
They attempt to choose athletes who they want to reflect their brand, they are achievers, winner, determined and accomplishment orientated, which is what they also encourage their consumer to be. Another important source for brand equity from Nike is the high perceived quality of their products not only by athletes but the public as well. Although most consumers won’t be using their Nike products for high level athletic performance, Nike products are always designed to be able to be used with that
Society, as we know it today, would not be able to continue without the everyday use of shoes and clothes. This fact alone puts companies such as Nike in a pretty powerful and much needed position. It is very unlikely to go anywhere without seeing the Nike Swoosh somewhere. However, Nike has not always had the reputation that they have today. In fact before 1971, Nike was not even heard of. It was instead known as the Blue Ribbon Shoe Company, which was founded by Bill Bowerman and Phil Knight. Bowerman was the track coach at the University of Oregon, later to be the birth place of Nike. He knew of Knight through track and field, and they both had the idea of starting and developing a new athletic shoe. Phil Knight in a Stanford research paper said that “low-priced, high-performance, well-merchandized exports from Japan could replace Germany’s domination of the United States athletic shoe industry.” Knight did not know how right he would later become.
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
Nike, Inc is one of the leading companies in the world that is known for its brand of athletic footwear, apparel, equipment and accessories.
Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.
The aim of this project is to highlight the product by considering the objectives of marketing and communication. Sports shoes are the most common shoes used as regular basis. These kinds of shoes are meant for running, exercise, walking .Sports shoes are commonly known as: running shoes and athletic shoes. Due to a great competition in the market of Sports shoes, Marketers are providing modified sports shoes as per requirements of customers.
Before I started researching Nike I already knew Phil Knight was a co founder. Also, I knew Nike got popular after the Michael Jordan era. What really interested me though is how a business like Nike could get global recognition. Probably the biggest things that I knew was everyone loves Nike and wants to wear Nike.