Nike Research Paper

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Before I started researching Nike I already knew Phil Knight was a co founder. Also, I knew Nike got popular after the Michael Jordan era. What really interested me though is how a business like Nike could get global recognition. Probably the biggest things that I knew was everyone loves Nike and wants to wear Nike.
What I Wanted To Know The thing that I wanted to know the most about Nike is how did a small shoes company turn into a massive corporation that everyone knows today. Also, I wanted to how it started, where it started, and who made it popular. Most people really don’t think about how a company got popular, because it was always the shoe, shirt, or any other clothing that everyone knew. I really just wanted to know the …show more content…

One resource that found some good facts on was xroadsvirginiaeducation.com . On that website I found information on when Nike started and who the co founders were. All of the information was sorted well on the website and easy to find. After looking over that website I found another one called businessinsider.com . Business insider gave me facts about how the business started out and what the company’s original name was. This was definitely a reliable source to my topic and I learned a lot more about Nike. One of my greatest sources I’ve found yet though is finish line.com. At finish line blog they gave me great facts about one of Nike’s first athletes and how they made it well known. It also taught me how the running boom affect Nike in the …show more content…

It was a growing sport and it was very popular in Oregon. Bill Bowerman was coaching Oregon at the time Prefontaine ran there. Prefontaine had an amazing career, including NCAA championships and setting American distance records in everything from the 1,500 to the 10,000. Also, he made the 1972 olympics. In 1975 Steve was running his best times yet and looking like he was going to make the olympics once again. After a great race in May of 1975 Prefontaine died after a tragic car accident. The running world was shocked, but people still wanted to be like Steve thanks to Nike. The main reason for Nike’s success in my eyes, based on all that I’ve read is Steve

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