In 1984, Nike signed Chicago Bulls 3rd draft pick, Michael Jordan to a 5 year endorsement contract. This was shortly after Jordan won a National Title at the University of North Carolina and a Gold Medal at the Olympics in Los Angeles. Jordan being so young, many doubted he could handle a big contract like the one had taken on. He had never worked in marketing commodity, but Michael proved every critic wrong.
Nike gave Jordan’s line of shoes their own logo, which was never done before in any of Nike’s basketball efforts. The first released Jordans, the Air Jordans I, was designed by Peter Moore. This shoe included the famous Nike swoosh. The Air Jordan I was design looked familiar to many shoes that were also released in 1980 like the Air Force I, Terminator and Dunk. Although the Air Jordan I was not the first colored shoe, it did pave the way for more colorful shoes to be released. In a 1985 NBA game, Michael Jordan wore the Air Jordan I, which was selling for $65, at the time those were the most expensive shoes on shelves. The Air Jordan I black/red was banned from the NBA because most basketball shoes were a solid white. For every game Jordan decided to break the rules, and wear the banned shoes, he was fined $5,000. Nike was happy to pay the bill though, since it raised gossip of the shoe.
Since the Air Jordan I created a lot of talk, Jordan came out with the Air Jordan II. The Air Jordan II was designed by Bruce Kilgore, who also designed the Air Force I. The Nike swoosh was not included on this shoe, but it did include a simple and clean design. The Air Jordan II was known for its Italian inventiveness, so it included a lot of upgrades from the Air Jordan I. This shoe included a full length Air unit that fluffed up the mi...
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...ram on the top corner of the shoe resembled the eye of a panther and the outsole had a paw-like design. The Air Jordan XIII became one of the most comfortable shoes in the Jordan line due to the heel and forefoot Zoom Air, a Phylon midsole and podular tooling. The Air Jordan XIII was brought back in 10 colorways in 2004 and 2005.
Michael continued his Jordan line in 23 different designs. It was after the Air Jordan XIV, that Michael was not playing basketball anymore; designer Tinker Hatfield was now designing shoes for looks and not for playing basketball. Even today, Air Jordans are still rising and still creating a lot of talk as they did in 1984. Many great basketball players have worn Air Jordans, and are following the steps of Michael’s path to luxury. Jordan has proven every critic that doubted the prospering of his shoe line, wrong and continues to do so.
In the history of business, there has been a clear record of industry heads finding something or someone as a mainstay and bedrock for their respective companies or corporations; there is often a chief product that keeps many businesses afloat, even in the rough times. Apple found it's own in 2001 with the iPod. McDonald's has had the Big Mac since the late 1960s. Nike, however, found their goldmine in a person with Michael Jordan. Walter LaFeber's Michael Jordan and the New Global Capitalism tells the paints the picture of the rise of young Michael Jordan from his middle-class family in racist North Carolina up through college and into the NBA where he becomes an international sports icon. It tells the story of how Jordan catches the eye of Nike's ambitious co-founder and CEO, Phil Knight, and how he was transformed from a young, rebellious black hoopster into the face of a multi-billion dollar transnational corporation while stretching its touch all of the way to the far reaches of Asia. LeFeber's book also delves into the darker issues and topics addressing Jordan and Nike, such as race and sports and how they played a part during scandals that surrounded MJ off of the court along with the growth of Nike abroad and their dealing with technological changes in manufacturing while facing criticism for their labor practices.
Michael Jordan played for the Chicago Bulls from 1984 to 1998 winning six NBA championships from 1991-1993 and 1996-1998. He was also awarded the Most Valuable
He created the shoes called?Air Jordan? and created a line of shoes called Jordan? which made him very famous. Nike?s profits upped 20% through 1984-1986 helping them to be the dominant shoe company in America (? The Best Frequent Flyer?). In 2007 his brand of shoes are still making money in stores everywhere around the U.S. Nike sold more Air Jordan?s than any basketball shoe ever made (?
Michael Jordan, what comes to your mind when you hear that name? Michael had played for the bulls and had gotten 6 championship rings with the team. Well, is it just me or does that sound like a lot of time in the game of basketball? In 1982 he took a big step up from highschool to college, where he wanted to pursue the basketball dream. He went to college at North Carolina where he played NCAA basketball for just one year before he was drafted in 1984.
Micheal Jordan is one the greatest all-time basketball players in the history of the NBA as well a great role model for athletes. Jordan teaches athletes how to reach towards their goals, how to accept failure, and how to succeed. Michael Jordan is known around the world as “Air Jordan” , " G.O.A.T "( Greatest of All Times), "MJ", and "His Airness ".He acquired this nickname by jumping from the free throw line and dunking. This simulated that he was “flying” through the air. By breaking countless records, winning many NBA titles and being known world round as the best basketball player there ever was, he has forever changed the game of basketball. He led the NBA, scoring seven consecutive seasons (1987-1993), tying Chamberlain 's record and
Worn at the 1988 Dunk Championship (which he won) and many other historical events in his early NBA basketball career were Michael Jordan's favorite shoes. Being one of the most famous shoes in the Air Jordan lineup. The Air Jordan 3 has prove to be the greatest sneaker of all time by poll takers.
In celebration of “Space Jam’s” 20th Anniversary, the Air Jordan 11 will come in a shoe box with Looney Tunes theme. Michael Jordan has worn the iconic sneaker in the 1995 movie. Nike wants to stay as close as possible to the original model, but the Air Jordan 11 will have a higher rising patent leather on its heel. There will also be embroidery of “45” on the heel.
In June 1991, Michael Jordan had won his first championship with the Chicago Bulls. Since Gatorade's headquarters was located in Chicago, executives at Gatorade desperately wanted its hometown star to become their endorser. This resulted
...d now has annual revenues of more than $1 billion with MJ getting a piece of the action…. The Jordan Brand's market share of the U.S. basketball shoe market is 71% according to SportsOneSource.
Michael Jordan is a former American basketball player who led the Chicago Bulls to six NBA championships and won the Most Valuable Player Award five times.
Michael Jordan not only changed the game of basketball, but more importantly, he changed the sports industry. Because of his American values of motivation, dedication, and a hard work ethic, he has helped define the way society views the sports industry. When people think of Michael Jordan, the thoughts that come to mind are most likely something to do with his Jordan Brand. Jordan had endorsements ranging from food products, store products, and his own brand “Jordan.”
Michael Jordan, portrayed by Jim Naughton in the biography Taking To The Air: The Rise of Michael Jordan, is well regarded as not only the greatest basketball player of all time but also the face of a generation. During the mid to late 1980s NBA basketball was simply treading water. As a result of the lack of a marketable superstar, the NBA was losing popularity to the National Football League and Major League Baseball. Following Jordan’s emergence, the NBA’s attendance rose dramatically and it’s worldwide popularity skyrocketed. Michael Jordan returned basketball to its past popularity in the United States and revolutionized the way the world viewed the game of basketball. (Harriman) Michael Jordan’s life is succinctly depicted in Taking to The Air: The Rise of Michael Jordan. Jim Naughton focuses on Jordan’s influence on worldwide sports and culture as one of the most publicized and marketed athletes of all time. Naughton explains the circumstances in Jordan’s upbringing that gave him the ability to be a humungous star. This biography is examined by Kirkus Reviews. They describe Naughton’s biography: “Besides offering a solid chronological biography and record of Michael Jordan’s basketball career, here Naughton also gives an astute assessment of this superstar’s impact on society.” (“Taking to the Air”) The article in the Kirkus Review explains that this biography investigates Jordan’s impact on marketing while telling the story of his life. Like Kirkus Reviews, I too believe that Naughton’s work goes into great description about Jordan’s upbringing and later career while also examining his cultural impact. Throughout his life, Michael Jordan has topped the sports and entertainment worlds by becoming the greatest basketball pl...
Jordan left college in 1984 to play with the Bulls. He finished his first season (1984-1985) as one of the top scorers in the league, with an average of 28.2 points per game. He was also named rookie of the year and made the first of his nine All-Star game appearances. Jordan finished the 1986-1987 season as the second player, after Wilt Chamberlain, to score more than 3000 points in a single season. He led the NBA in scoring for seven consecutive seasons (1987-1993), tying Chamberlain's record, and averaged more than 30 points per game in each season. He also became the Bulls' all-time leading scorer and set numerous scoring records, including most points in a playoff game (63 points against the Boston Celtics in 1986); and highest scoring average for an NBA championship series (41 points per game in the 1993 NBA finals). He led the Chicago Bulls to their first NBA championship title in 1991; with Jordan, the Bulls won again in 1992 and 1993. In addition to his three league Most Valuable Player awards (1988, 1991, 1992), Jordan won the All-Star game MVP award twice (1988, 1996) and a record three-consecutive NBA championship series MVP awards (1991-1993). Jordan was also a member of the United States Olympic basketball team, known as the Dream Team, that captured the gold medal at the 1992 Olympics in Barcelona, Spain.
The value on Michael’s shoes depend multiple reasons, some include: rarity, retroed colorways, or where the shoe originates from. Recently a Retro Air Jordan 12 released nicknamed “Wings”, only 12,000 pairs were released worldwide. According to sneakerbardetroit.com, On the Black, White, and Gold shoe The Black upper reveals a Golden Wings pattern after being wiped, agitated, and rubbed on its natural surface. “Finishing off the release is the Michael Jordan “Wings” logo from iconic poster seen on the heel, along with special graphic Wings insoles to match the shoe’s upper.
So, along came the Jordan Era in the 1980s, 1990s, and the 2000s when Michael Jordan dominated the court offensively and defensively. With being widely known as the great player he was, he received many endorsement deals form widely known brands and companies. LaFeber discussed how Michael Jordan “earned about $25 million… and only $3.8 million came from his Bulls salary” in 1992 (79). The rest of the money he received was from endorsements including, Illinois State Lottery Commissions, Nike, Guy Laroche, McDonald’s, Gatorade, and Bugs Bunny. His success in the global market set him apart from the other earlier commercial triumphs. Products associated with Michael Jordan’s name “conquered the United States and spread across the mass cultures of Europe, Asia, and Latin America, made newly accessible by cable and satellites” (LaFeber 81). American sports reached its all-time high of potential buyers from around the world.